JOB DESCRIPTION
SOCIAL MEDIA CONTENT CREATOR
Job Title: Social Media Content Creator
Department: Integrated Media
Reports Directly To: Associate Director, Social Media
Date: April 2024

JOB SUMMARY
Are you a strategic social media content creator who can jump right in and help Adcom across all forms of organic social media? Our new offices overlook Cleveland’s Flats and have been built to inspire teamwork, creative thinking, and pride in ensuring great experiences for our clients. Sound good so far?
As the Social Media Content Creator, you will be responsible for ideating, planning, creating, and editing original graphic and video content in alignment with social media strategy and providing insights on performance for Adcom clients. As the Social Media Content Creator, we expect you to stay up to date with the latest digital marketing and social media trends and work closely with the Public Relations and Social Media team to apply marketing and social media best practices to campaigns, content development, and reporting. You should bring fresh content ideas to campaigns with clear specifics about how you will execute those ideas, and you should be able to operate nimbly, flexibly, and within budget. You should have excellent communication skills and be able to express our company’s views creatively.

Key Responsibilities:
• Design and produce digital assets including graphics, videos, and layouts for online platforms such as social media, websites, and email marketing.
• Use a data-driven approach to optimize content performance across all digital media initiatives.
• Collaborate with creative and strategy teams to develop innovative content that aligns with brand guidelines and marketing strategies, including graphics, videos, photography, and social media posts.
• Keep abreast of trends in graphic design, video production, and digital media to ensure content remains engaging and relevant.
• Manage tight deadlines and respond proactively to urgent requests.

Experience:
• 2-3 years in an agency or similar creative environment.
• 5 years of experience managing social media content and strategy.
• Proficient in Adobe Design Suite (After Effects, Premiere), Canva, CapCut, and other content creation tools.
• Skilled in photography and videography, from production to post-editing.
• Familiar with social media platforms like YouTube, TikTok, LinkedIn, Meta, and their marketing landscapes.
• Excellent communication skills, capable of working on multiple projects simultaneously.
• Bachelor's degree in Graphic Design, Multimedia Arts, Video Production, Marketing, Communications, or a related field.

Additional Skills:
• Strong creative and storytelling skills with meticulous attention to detail.
• Solutions-oriented with the ability to address challenges in real-time.
• In-depth knowledge of social media best practices and engagement strategies.
• Capable of multitasking across different brands, formats, and adjusting creative outputs for various platforms.
Application Requirements:
• Include a digital portfolio link in your resume showcasing experience in content creation, video production, and motion graphics.

This job description reflects the anticipated duties of the position; however,
responsibilities may evolve and change as business dictates.