IBT Media, a global business media company operating out of New York City is looking to recruit a talented and highly motivated IBT Media, a global business media company operating out of New York City, is hiring a talented and highly motivated Director of Audience Development. The main IBT office is located in NYC – this position will be onsite.

The Director of Audience Development will help us drive organic growth, search equity, and overall visibility on search engines, will connect IBT Media brands with distribution platforms, and develop the company's newsletter's strategy.

Job Overview:

As the Director of Audience Development you will play a pivotal role in shaping our digital content strategy and optimizing both our in-article content and site infrastructure for search engines with the end goal of significant audience development. You will work closely with editors, content creators, and developers to enhance the SERP ranking on articles and overall search equity for a variety of sites within the IBT portfolio of media publications covering sports, tech, science, music, and global news.

Key Responsibilities:

• SEO Infrastructure: Oversee technical audits of site infrastructure and collaborate with developers to implement SEO recommendations, ensuring site health and performance.
• SEO Keyword Research: Conduct thorough research to identify high-value keywords, relevant trends to target, underserved topics, and regional traffic opportunities.
• On-Page Optimization: Optimize on-page elements, including meta tags, headings, content, and site structure for improved search engine rankings.
• Article Optimization: Collaborate with content creators to optimize the in-article headlines, URLs, section headers, teasers, and body copy
• Link Building: Develop and execute link-building strategies to improve domain authority and enhance backlink profile.
• Competitor Analysis: Monitor and analyze competitor SEO strategies and SERP rankings to identify opportunities for improvement.
• Newsletter Strategy: Developing the number of Newsletter subscribers per brand. And developing the audience and business.
• Distributor Partnerships: Develop new relationships for each media brand within the company, with distribution referral apps and portals, such as Newsbreak, Apple News, Google News, Flipboard, Yahoo!, MSN, etc.
• Social Media: Oversee Social Media strategy, roll-out, and monitoring.
• Reporting: Utilize SEO tools like SEMRush, Ahrefs, Google Trends, and Google Analytics to track and report on key performance metrics, including audience demographics, providing actionable insights for continuous audience development.

Qualifications:

• At least 7 years of SEO experience in digital media, with a successful track record of driving organic traffic growth and successful SEO strategy implementation for a media publication.
• Bachelor's degree in Digital Marketing, Journalism, Media, or a related field; Master's degree is a plus.
• In-depth knowledge of SEO best practices in digital media, ranking factors, search engine algorithms, technical SEO, and media industry trends.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs or Moz.
• Excellent analytical and problem-solving skills.
• Exceptional communication and collaboration abilities.

Job Types: Full-time, Contract

Pay: $80,000.00 - $150,000.00 per year

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• New York, NY 10004: Relocate before starting work (Required)

Work Location: In person