Overview

This role will be responsible for building and maintaining a positive online presence across ViaPath corporate, Foundation, and 2C Workforce Solutions accounts as well as managing and promoting the community of users associated with our individual product lines. In this role you need to be highly supportive of ViaPath’s mission to help break the cycle of incarceration through transformative technology and services for incarcerated individuals, their support network, correctional agencies, and returning citizens. Responsibilities include developing and maintaining the social media calendar across all channels. Fostering a sense of community by crafting content that prompts responses or conversations, coordinating contests, or producing other interactive content. Triaging and responding to comments and DMs and developing online and in person events for our user communities.

Second chance candidates are strongly encouraged to apply.

Responsibilities

• Create and manage a monthly editorial calendar to increase awareness, engagement and allow for a steady flow of communications across all channels to all audiences.
• Manage content creation and execution process for social media, including crafting social posts and tracking social media engagement and analytics.
• Measure the success of specific communications and tailor future communications to improve effectiveness.
• Assist with online reputation management, managing the company brand and its usage and consistency of its usage internally and externally.
• Moderate discussions and content; triaging and responding to community inquiries and feedback as appropriate.
• Monitor and report on media mentions and industry news.
• Engage with external user groups including correctional associations and inmate family councils (IFC).
• Develop and implement community engagement strategies including surveys, contests and other interactive content including organizing in person community events as appropriate.
• Collect and curate end user and customer testimonials.
• Monitor and analyze data to assess community engagement.

Qualifications

• Bachelor’s degree - marketing, communications, or journalism preferred; equivalent years of experience in lieu of a degree will be considered.
• Exceptional writer, with the ability to synthesize complex content into clear and engaging communications. Able to create storylines. Please supply two writing samples.
• Ability to problem-solve effectively and efficiently; work in a fast-paced environment while meeting competing deadlines.
• Detail oriented with strong problem-solving skills and the ability to think creatively.
• Comfortable navigating new or developing situations with grace and professionalism. Adept at finding solutions that satisfy competing points of view.
• Ability to pivot and work on multiple projects at a time, manage priorities and timelines, all while confirming quality and accuracy. 
• Proven experience at creating innovative content across a variety of social and other media.
• Experience using content development tools a plus (i.e., Canva, Hootsuite, Hubspot, etc. )
• Ability to work independently and as a member of a highly collaborative team. 
• Second chance candidates are strongly encouraged to apply.

ViaPath, an innovation leader in correctional technology, education solutions that assist in rehabilitating inmates, and payment services solutions for government. ViaPath leads the fields of correctional technology, education, and government payment services with visionary solutions and customized products that integrate seamlessly to deliver security, financial value, and operational efficiencies while aiding inmate rehabilitation and reducing recidivism rates.

ViaPath is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, pregnancy or pregnancy-related condition, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other characteristic or category protected by federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.