Are you looking to join an organization whose mission is to advance the financial services industry by empowering our members with knowledge, insights, connections and solutions? If so, LIMRA and LOMA , the world's largest association of life insurance and financial services companies, which represents 1,100 member companies in 71 countries, including most of the world's largest life insurance and retirement companies is the organization for you!
LIMRA and LOMA are the world's largest association of life insurance and financial services companies, which together represent more than 700 members in 74 countries, including most of the world's largest life insurance and retirement companies. Our mission is to advance the financial services industry by empowering our members with knowledge, insights, connections, and solutions.
We currently have an exciting and new opportunity for an Email Marketing Specialist to join the Digital Member Engagement team in our Marketing & Communications division.
The ideal candidate will have broad marketing skills and be a creative and quick learner who thrives in a fast-paced, deadline-driven environment. In this position, you will manage and collaborate on all aspects of marketing including campaign development and execution, problem solving, web and digital development, measurement, customer segmentation and list creation, and customer relationships across LIMRA and LOMA's enterprise product suite.
The Email Marketing Specialist is a full-time position with a full benefits package that starts on day one. We also offer a 'Work for Your Day' extremely flexible hybrid schedule!
Locations are either Atlanta, GA or Windsor, CT or potentially open to FULL TIME REMOTE for the ideal candidate located on the East Coast
*Must have a portfolio at time of phone screen
Responsibilities:

• Build, Manage and Maintain email-marketing campaigns and templates to support other marketers with emphasis on responsive designs, personalization and automation that support inbox deliverability for subscribers.
• Support audience development efforts for Marketing
  • Build and nurture targeted contact lists in Salesforce Account Engagement (Pardot)
  • Conduct data grooming in Salesforce and optimize contact information and member demographics.
  • Develop segmented lists based on engagement behaviors and constituency with prospects
  • Work with Marketing Specialists and Segmentation Specialists to develop and execute creative email campaigns
  • Minimize list decay and unsubscribes while increasing productivity of email campaigns

• Recommend and deliver appropriate information, benchmarks and metrics by collecting data, providing analysis and identifying trends to support those recommendations
  • Aggregate and evaluate data related to Marketing activities, programs, campaigns, and tactics
• Work closely with the Senior Website Marketing Specialist, Digital Marketing Specialist and Marketing Specialists to coordinate with key stakeholders and internal business partners to understand their needs.
  • Design and deliver web pages through layout, branding, and functionality.
    • Demonstrate contemporary web-design trends and techniques.
  • Update content and graphics as needed.
  • Coordinate with graphic designers as needed.

• Create and deliver effective, compelling and creative marketing promotions, e-newsletters, targeted landing pages, messaging and sales tools; manage email creation, content development and campaign execution.

Requirements

• Bachelor's degree; marketing or business degree preferred
• 1-3 years' work experience in a marketing position required
• Experience working with CRM platforms (Salesforce preferred)
• Proficiency withdigital marketing and email marketing platforms such as Salesforce Account Engagement, Pardot, Exact Target, Constant Contact, Real Magnet, etc.).
• Experience with content management systems ; possess working knowledge of HTML and CSS for web and email design.
• Fast learner who is flexible and able to respond to frequently changing business needs
• Exhibit a curious and creative mindset
• Highly motivated, proactive, resourceful; interact effectively with cross-functional teams
• Ability to work independently and drive/manage projects through completion
• Strong communication skills required to work effectively with internal partners and clients; able to ask insightful questions to better uncover and understand customer needs
• Fluency with Microsoft PowerPoint, Word, Excel and email automation
• Open and responsive to constructive feedback
• Must have a portfolio at the time of Phone Screen