GENERAL STATEMENT OF JOB

This classification provides public relations-related communications and content for the Parks & Recs Department.

SPECIFIC DUTIES AND RESPONSIBILITIES

Essential Functions:

• Serves as city’s media relations contact with support from the Director by drafting and placing news releases and media advisories; managing interviews; building solid relationships with reporters and editors; scheduling editorial board meetings with mediaq; developing an editorial calendar; meeting regularly with city departments to find interesting, engaging and impactful news stories.
• Develops presentations, collateral, web copy, flyers, e-mail broadcasts, and videos; creates content communicating events, news and highlights; consults with the Director regarding marketing, other areas of management or departments, and City partners to complete marketing projects on schedule; activities are reviewed with the Director for direction, edits and final approval.
• Assists staff by coordinating, writing and producing news for publications, social media and the City’s website; duties include writing, social media operation, and outreach; creates visual concepts by hand or with computer software to communicate messages that inspire, inform, and engage target audiences.
• Manages development and distribution of the city’s digital newsletters – one for residents and one for city staff.
• Produces and develops daily e-mail digest for staff.
• Serves as team lead on community relations, managing regular contact with residents and other stakeholders and coordinating efforts to engage those groups in activities that improve the city’s quality of life.
• Develops presentations, collateral, web copy, flyers, e-mail broadcasts, and videos; creates content communicating events, news and highlights; consults with the Director regarding marketing, other areas of management or departments, and City partners to complete marketing projects on schedule; activities are reviewed with the Director for direction, edits and final approval.
• Assists staff by coordinating, writing and producing news for publications, social media and the City’s website; duties include writing, social media operation, and outreach; creates visual concepts by hand or with computer software to communicate messages that inspire, inform, and engage target audiences.
• Manages social media; receives content from subject matter expert; curates content for social channels to meet regular posting standards; updates content on social media; actively monitors and updates social media participation and monitors online reputation; makes recommendations for enhancement.
• Supports the development and execution of identity and collateral materials for City initiatives; meets content deadlines based on production schedules.
• Writes, edits, and contributes to the creation of marketing communication collateral and other platforms, including publications, newsletter, factsheets, flyers, brochures, advertisements, presentations, handouts, web copy, visual graphics and displays, charts and other printed or digital materials.
• Assists in developing materials and presentations; may also make presentations to internal and external audiences.
• Researches and provides recommendations on new content for outreach and communications projects, as assigned; carries out professional assignments in support of construction outreach, conservation, media outreach, and other City communication programs and projects;
• Assists with planning meetings and events, including the management of invitation and contact list distributions
• Performs other related duties as required

MINIMUM EDUCATION AND TRAINING

• Requires a Bachelor’s Degree in Journalism, Mass Communication, Public Relations or related field
• Three years of experience in a communication role
• Experience in government communication is helpful, but not required.
• Experience in community relations and public engagement is a plus.
• Requires a valid state driver’s license with an acceptable driving history.

MINIMUM QUALIFICATIONS AND STANDARDS REQUIRED

Physical Requirements:

This position classifies the physical exertion requirements has the Physical Ability: Tasks require the ability to exert light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing, and/or pulling of objects and materials of light weight (5-10 pounds). Tasks may involve extended periods of time at a keyboard or workstation. Sensory Requirements: Some tasks require the ability to perceive and discriminate visual cues or signals. Some tasks require the ability to communicate orally. Environmental Factors: Essential functions are regularly performed without exposure to adverse environmental conditions.