Description

Principal Function: Conner Prairie is a unique historic place that inspires curiosity and fosters learning by providing engaging and individualized experiences for everyone. The Senior Manager of PR and Communications will amplify our brand and mission through thoughtful and strategic earned media opportunities. This position is primarily engaged with media and influencers at the local, state, national and international markets. Responsibilities include creating and executing effective communications and outreach strategies backed by proven tactics and precise monitoring to achieve maximum impact.

Essential Duties and Responsibilities: Duties include, but are not limited to:

1. Creates, implements, and manages a public relations and communications plan that will effectively help achieve the organizations strategic plan.
2. Develops and executes an annual public relations and stakeholder engagement calendar that includes goals, strategies, and tactics.
3. Monitors, analyzes and reports earned media impact quarterly.
4. Identifies community engagement opportunities that reach new audiences.
5. Builds, manages, and measures on-site activations to ensure a positive ROI.
6. Strategizes, manages, and implements cross-departmental communications.
7. Creates and implements annual internal and external communications plan.
8. Maintains strong influencer relations program.
9. Comfortable conducting and delegating on-camera interviews as the public-facing brand ambassador of the organization.
10. Oversees comprehensive crisis communications plan and coordinate annual media training.
11. Manages the successful execution of the annual report with responsibilities including but not limited to writing the impact report and taking lead on the annual meeting with involvement from key stakeholders.
12. Experience working with an agency is a plus.

Education and/or Experience: Bachelor's degree (B.A./B.S.) in journalism, marketing, communications, English, public relations, advertising, public affairs, or other related field is required; Masters degree (M.A./M.B.A.) is desired; or five years experience and/or training; or equivalent combination of education and experience is required. Previous experience in a journalism, marketing, communications, public relations, advertising, or public affairs role is required.

Supervisory Responsibilities: This position has no employee supervisory responsibilities.

Other Skills and Abilities: The following skills and abilities are either required or desired.

• Proven skills in pitching stories in multiple media channels at local, state, and national outlets is desired. International experience is desired.
• Advanced writing, copy and content editing skills are desired. AP Style is desired.
• Experience in media monitoring software is required.
• Demonstrated web management, design and blog publishing, management and design skills are desired.
• The ability to operate a computer, printer, copy machine, scanner, fax machine, and other office equipment is required.
• Computer software skills required include Microsoft Outlook, Word, Excel, and PowerPoint.
• The ability to speak, read and write in English is required. Other language proficiency is desired.

Qualifications

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty according to the requirements of the organization. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.

Competencies: To perform this job successfully, all employees at Conner Prairie should demonstrate the following competencies:

• Customer Service Responds to requests for service and assistance; manages difficult or emotional customer situations focusing on listening without interrupting and keeping ones emotions under control; solicits customer feedback to improve service; maintains confidentiality and meets commitments; remains open to others ideas and tries new things.
• Teamwork Balances team and individual responsibilities; exhibits objectivity and openness to others views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyones efforts to succeed.
• Diversity Demonstrates knowledge of EEO policy; shows respect and sensitivity for cultural differences; educates others on the value of diversity; promotes a harassment free environment; builds a diverse workforce.
• Ethics Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and ethically; upholds organizational values.
• Organizational Support Follows policies and procedures; completes administrative tasks correctly and on time; supports organizations goals and values; benefits organization through outside activities; supports affirmative action and respects diversity.
• Professionalism Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.
• Quality/Quantity Demonstrates accuracy and thoroughness; looks for ways to promote and improve quality; applies feedback to improve performance; monitors own work to ensure quality; meets productivity standards; completes work in a timely manner; strives to increase productivity and works quickly.
• Safety/Security Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.
• Attendance/Punctuality/Dependability Is consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings and events on time; follows instructions; responds to managements direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternative plan.

Job-related Competencies To perform this job successfully, employees in this job should demonstrate the following competencies:

• Leadership - Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.
• Cost Consciousness - Works within approved budget; develops and implements cost saving measures; contributes to profits and revenue; conserves organizational resources.
• Strategic Thinking - Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.
• Judgment - Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.
• Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently will stand; or walk. The employee occasionally will climb or balance; stoop, kneel, crouch or crawl; taste or smell; and lift and/or move up to 25 pounds.

Specific vision abilities required by this job include close vision (clear vision at 20 inches or

less), distance vision (clear vision at 20 feet or more), color vision (ability to identify and distinguish colors), peripheral vision (ability to observe an area that can be seen up and down or to the left and right while eyes are fixed on a given point), depth perception (three-dimensional vision, ability to judge distances and spatial relationships), and the ability to adjust focus (ability to adjust the eye to bring an object into sharp focus).

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.

While performing the duties of this job, the employee occasionally is exposed to working near moving mechanical parts and the risk of electrical shock when working with office equipment and outdoor weather conditions. The noise level in the work environment is usually quiet to moderate.

While the offices of Conner Prairie are open from 8:00 a.m. to 5:00 p.m., Monday through Friday, this position may require work beyond these hours and on the weekends. It also may require occasional domestic travel. Thus, a valid drivers license is required.