Position: Vice President for Admissions and Marketing

Summary Description: The Vice President for Admissions and Marketing will have oversight
responsibility for Admissions, Marketing, the Spirit Store, and campus communications, and will
assist the President in providing the administrative leadership for the College in collaboration
with the Cabinet. The Vice President for Admissions and Marketing reports directly to the
President and serves as a member of the President’s Cabinet. Viable candidates should be
prepared to support and strengthen the Jesuit, Catholic mission of the College. This is a
12-month administrative position.

Essential Functions:

Leadership and Visioning

• Provide leadership and direction in the development and implementation of effective

recruitment and marketing strategies for all undergraduate and graduate students to
assure attainment of the College’s enrollment goals within the parameters of the
College’s mission.

• Provide leadership and direction in the development of an integrated communication

and marketing plan for all areas of Spring Hill College.

• Embrace and support Spring Hill College’s Jesuit tradition and mission.
• Possess creative problem-solving skills and the ability to manage multiple projects at

o Devise strategies and a vision for Spring Hill College’s growth in traditional and
online programs.

o Develop sustainable enrollment plans.
o Provide appropriate internal and external communication for major issues or

events, and functions.

Administrative

• Provide leadership and supervision for Admissions, Marketing/Communication offices,

the Spirit Store, and staff.

• Responsible for managing all budgets in these areas.

• Develop, implement, assess and revise an enrollment plan based on predictive modeling

to recruit undergraduate and graduate students.

• Work with the Provost to ensure faculty involvement in recruitment and that Admissions

staff maintain current understanding of the College’s academic programs.

• Ensure the College website is current, functional and appealing to prospective students

and families.

• Ensure proper adherence to College handbook standards, policies and procedures,

including the function of the Academic Standards Committee of the Faculty Assembly in
admissions processes.

• Develop long-range enrollment projections and goals based on data analysis and market

research, including identifying target markets.

• Oversee recruitment events.
• Responsible for the training and supervision of direct reports.
• Oversee staff professional development.

Qualifications:

• Doctorate degree preferred, Master’s degree required, from a regionally accredited

college or university.

• A minimum of five to seven years experience in admissions/enrollment and marketing.
• A minimum of five years of supervisory experience is preferred.
• Sensitivity and commitment to provide quality service compatible with the College's

successful working relationships with other administrators, fellow staff members,
faculty, Trustees, and various publics.

• Ability to work nights and weekends and travel, as necessary.

To apply, please submit a letter of application and c.v. to Provost Rebecca Cantor, chair of the
search committee, via Logan Barrett (lbarrett@shc.edu) by June 1 for full consideration.

THE COLLEGE RESERVES THE RIGHT TO CHANGE, ADD, OR REASSIGN JOB DUTIES OR COMBINE
POSITIONS, OR PORTIONS THEREOF, AT ANY TIME. THIS JOB DESCRIPTION IS NOT AN
EMPLOYMENT AGREEMENT OR CONTRACT. AN EQUAL OPPORTUNITY EMPLOYER.

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