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In this pivotal role, you’ll conceptualize, plan, and execute cutting-edge public and private offer incentive programs. Drawing on your expertise in financial incentives, automotive pricing strategy, and consumer behavior, you’ll design incentive programs that resonate with target audiences, achieving our client’s objectives with precision and impact.
The Organization: Marketing Intelligence
Latcha’s Marketing Intelligence organization comprises several key roles:
About the Role
Are you a data enthusiast with a passion for crafting impactful incentives and offers that drive business growth? If you thrive on blending data-driven insights and experimenting with novel ways to incentivize customers, we have an exciting opportunity for you!
As an Automotive Incentives Planner, your role will be pivotal in shaping national, dealer, and private offer incentives. These incentives will not only enhance the customer experience but also yield tangible business outcomes for our clients. Collaborating closely with Campaign Planners, you’ll create multi-dimensional program plans to effectively communicate these offers across various channels, ensuring a seamless and impactful customer journey.
This position offers a chance to transform our clients’ organization by enabling them to refine their spending guidelines and embrace data-driven decision-making processes for optimizing incentive campaigns. You’ll work closely with clients to understand their objectives and translate them into effective offer strategies. Leveraging your expertise in automotive financial offers, stay abreast of product knowledge, financing options, and industry trends. Additionally, collaboration with our Campaign Planners to develop marketing campaigns that effectively convey the diverse range of offers to customers.
This isn’t just a job; it’s an opportunity to be an innovation catalyst in the advertising industry, shaping the future of customer-centric marketing. If you’re passionate about data, testing, and making a real impact, we invite you to join us on this exhilarating journey!
ResponsibilitiesAs an individual contributor in the role of Incentive Planner, you’ll be responsible for the following key areas:
1. Strategic Collaboration:
2. Audience Targeting and Management:
3. Incentive Spend Optimization:
Basic Qualifications
Automotive Incentive Planning Expertise:
oDemonstrated working knowledge of finance and incentive plan analysis, practices, principles, applications, and analysis methods within the automotive industry.
Client Relationship Management:
oProven track record of success in managing client relationships and thriving in collaborative team environments.
Educational Background:
oHold a bachelor’s degree in finance, marketing, business administration, or a related field, providing a solid foundation for strategic financial planning.
Work Experience:
oPossess a minimum of 4 years’ financial and incentive planning experience.
Desired Skills
Industry Expertise:
oPreferred experience in automotive dealership financial and/or leasing.
oUnderstanding of automotive industry-specific challenges and opportunities.
Quick Learning:
oAptitude for rapidly grasping complex business operational concepts.
oAdaptability to changing environments and emerging trends.
Business Consulting:
oAbility to communicate findings and recommendations clearly and concisely.
oStrong strategic thinking and problem-solving capabilities.
Full Time
Business Services
$94k-123k (estimate)
05/07/2024
07/05/2024
latcha.com
FARMINGTON HILLS, MI
100 - 200
Private
DAVID A LATCHA
$10M - $50M
Business Services