What We Offer!

• Health & Dental Insurance
• 401K
• Paid Vacation & Sick Days
• Paid Training
• Team Environment
• Hybrid Work Environment

Description 

We are seeking a talented and experienced Digital Performance Manager to join our team. The ideal candidate will have a strong background in digital advertising, with a focus on Google Ads, Bing Ads, Meta (Facebook/Instagram), and programmatic display and video advertising channels. They will be responsible for managing and optimizing digital advertising campaigns to drive performance and ROI for our clients. Remote applications will be accepted, but priority will be given to local candidates. Local employees work in a hybrid environment in our Bloomington office. 

Key Responsibilities

• Develop and implement digital advertising strategies across Google Ads, Bing Ads, Meta, and programmatic display and video advertising channels. 
• Manage and optimize digital advertising campaigns to meet client objectives and KPIs. 
• Conduct keyword research and optimize campaigns for search engine performance. 
• Monitor campaign performance using Google Analytics, Skai Marketing Platform, and other tools, providing regular performance reports and insights to clients. 
• Collaborate with internal teams, including creative and account management teams, to ensure digital advertising campaigns are integrated into overall marketing strategies. 
• Stay up to date with the latest trends and best practices in digital advertising, including new tools and technologies, and implement innovative strategies to drive performance. 
• Manage digital advertising budgets and allocate resources effectively to maximize ROI. 
• Lead and mentor a team of digital advertising specialists, providing guidance, training, and performance feedback to ensure team success. 
• Work closely with clients to understand their business goals and objectives, and tailor digital advertising strategies to meet their needs. 
• Identify new growth and expansion opportunities within existing client accounts and new business development opportunities. 
• Ensure compliance with industry regulations and best practices in digital advertising. 
• Manage client relationships, serving as the main point of contact for digital advertising initiatives and providing regular updates and reports on campaign performance. 
• Oversee email marketing initiatives, including campaign planning, execution, and performance tracking. 
• Implement and manage Search Engine Optimization (SEO) strategies to improve organic search rankings and drive website traffic. 
• Manage Reputation Management initiatives to monitor and improve online reputation for clients. 
• Oversee organic social media initiatives, including content strategy, posting schedules, and engagement strategies. 
• Develop and execute digital advertising strategies for e-commerce platforms, including Amazon DSP and Sponsored Ads, to drive sales and revenue for clients. 

Requirements 

• Bachelor’s degree in marketing, advertising, or a related field. Master's degree preferred. 
• 5 years of proven experience in digital advertising, with a focus on Google Ads, Bing Ads, Meta, and programmatic display and video advertising channels. 
• Strong analytical skills with the ability to interpret data and make data-driven decisions. 
• Excellent communication and presentation skills. 
• Experience managing digital advertising teams. 
• Experience with Google Analytics, Google Tag Manager, Marketing Platforms, Various DSPs, Various CDPs, and Search Engine Optimization (SEO). 
• Knowledge of e-commerce and e-commerce platforms is a must.  

We have nothing of greater value than our people. For over 40 years, we have built strong teams of confident, creative people with a high degree of initiative, discipline, and respect. We respect the uniqueness of every individual and encourage everyone to strive to make a difference in their own lives and the experiences of our clients!
 
Cuneo Advertising welcomes all applicants and is an Equal Employment Opportunity Employer. We will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status with regard to public assistance. Cuneo Advertising requires all new employees to be vaccinated for Covid-19 by the first day of work. It is company policy that each and every candidate and employee is treated with respect at all times.