Position Overview:

As the Marketing Coordinator, you will play a pivotal role in executing & documenting our marketing strategies. This role requires a detail-oriented individual with strong organizational skills and a passion for fitness and marketing.

Key Responsibilities:

• Own & Maintain the Marketing Calendar
• Keeping the calendar updated at least 1 month in advance. This includes all sales, emails, blogs, social posts, etc…
• Make front-end updates to product pages, homepage banners, and category pages on the website to optimize user experience and drive conversions.
• Take ownership of our ambassador program by recruiting, managing, and nurturing relationships with influencers and brand ambassadors to amplify brand reach and engagement.
• Write 2 engaging blog posts per week that are optimized for SEO to increase organic traffic and improve search engine rankings.
• Coordinate quarterly giveaways to engage customers, drive social media engagement, and generate leads.
• Identify and onboard new affiliates and content creators in the fitness industry to expand our network and enhance brand visibility.
• Execute direct mail campaigns through Post Pilot to target specific customer segments and drive conversions.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• 2 years of experience in digital marketing, preferably in the ecommerce or fitness industry.
• Proficiency in Shopify, AHREFS, SurferSEO, Asana, Postscript, and Klaviyo.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills with a keen eye for detail.