Overview

Responsibilities

• Leading or supporting (client-dependent) development of integrated media strategy throughout the entire process.
  • Analyzing CPG client sales data & translation to bespoke media approaches including geographical specific.
  • Translating consumers to addressable audiences, analyzing audience data to inform approach, build MRI/Simmons profile, define audiences, identify growth targets.
  • Identifying multiple ways to invest media mix to achieve results, backed by strong rationale for how and why each media vehicle is used, including consumer journey mapping & integration with retail media. Includes traditional media planning: OOH, terrestrial radio and linear TV.
  • Defining clear measurable KPIs, building measurement plan and optimization approach. Developing schedule and following through with regular learning insights delivery to clients.
  • Partnering closely with the buying team to translate the plan to platform specific executions which are optimizable.
  • Quality assurance for campaign implementation, including trafficking.
• Knowledge and understanding of digital media analytics; strong comfort level with tracking digital campaign performance and deriving meaningful insights, grounded in data to inform optimizations and future evolutions of the plan.
• Partnering with creative team to inform consumer-centric content for media contexts.
• A passion for staying abreast of the ever-changing media landscape and sharing media trends and opportunities with internal team and clients.
• Strong communication skills, especially collaboration are essential, maintaining the best possible relationships with internal agency partners, external agency partners, vendors and clients.
• Ability to manage numerous campaigns and projects with adequate organization and prioritization.

Experience

Skills Required:

• 6-8 years of media planning and buying experience in agency environment
• Experience with CPG brands, both entrepreneurial and established
• Experience with syndicated data tools, MRI/Simmons
• High proficiency in Excel/Google Sheets
• Experience with third-party measurement partners (e.g., Circana, Disqo)
• Exceptional skills deriving & insights writing from media analytics
• Significant client-facing experience and comfort with presenting
• Self-starter with ability to troubleshoot independently & commitment to take on new challenges and grow professionally
• Strong ability to work across a number of clients and prioritize accordingly

Nice to Have:

• Experience with competitive intelligence tools (e.g., Pathmatics, Kantar)
• Experience planning retail media and willingness to learn & grow in this area
• Experience planning and executing traditional media, including OOH, terrestrial radio, and linear TV with willingness to grow & learn in this area

Characteristics of Modern Storytellers

• Our mission speaks to you: To tell the stories of pioneers making a difference in the world.
• “Whatever it takes” is just how you roll. That’s how Haberman gets world-changing results for our clients.
• You’re curious. As in, late night, all day, one more page, one more link, keep asking questions curious.
• You’re a natural born, career-honed, supernaturally blessed, idea weaving communicator.
• You’re brave. You will walk out with a rock and a sling. You will face the blank canvas. Grinning.
• You’re OK with being vulnerable. You’re OK asking for help. You’re willing to trust a team member.
• You either never had an ego or you had it surgically removed. Collaboration is as natural as breathing.
• You assume positive intentions. Gotta problem? No prob. Get past it. Address it in 48 hours, if not sooner.
• When you hear the word “creative,” your immediate response is, “Aren’t we all?” No. Boxes. Here.

To apply, please send a resume and cover letter detailing why you feel you’re a fit for this position to careers@modernstorytellers.com. Please include “Paid Media Supervisor” and your name in the email subject line. No calls, please.

Haberman is an Equal Opportunity Employer.