Publicity and communication 70%

1. Create comprehensive and successful publicity plans for 80 or more titles each year.
2. Oversee all review media mailings; develop creative, thorough, and targeted mailing lists for bound proof and finished books.
3. Write press releases, develop media kits, and research media contacts.
4. Develop strong relationships with print and electronic media; meet and communicate with book review editors and radio/TV producers regularly to present new titles; special focus on metropolitan media in: Chicago, New York and Washington, D.C.
5. Update and maintain in-house publicity database (FileMaker) and research media contacts via online guide (Muck Rack).
6. Arrange book signings and launch parties at bookstores, libraries, museums, historical societies, book festivals, and academic conferences.
7. Oversee the production of video book trailers.
8. Arrange regional, national, and international radio/TV appearances.
9. Create and coordinate virtual author events.

Administrative 17%

1. Attend editorial and marketing meetings and provide analyses of publicity prospects for new titles.
2. Maintain relationships with other departments at UI (Urbana, Chicago, and Springfield campuses), including the office of the alumni relations, the office of Public Affairs, and the office of the Vice President for Academic Affairs.
3. Communicate publicity information to authors, editors, and UIP marketing staff.
4. Manage publicity budget and schedules.
5. Manage author relationships.
6. Participate in the professional activities of the Association of American University Presses.
7. Serve on the Crisis Communication Committee.

Manager Supervision 10%

1. Responsible for overseeing staff (Marketing and Sales Assistant).
2. Supervise student workers, student interns, and social media interns.

Travel 3%

1. Attend annual Press retreat.
2. Attend selected academic and trade conferences (including weekend travel).
3. Meet with New York and Chicago media as appropriate.