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Director of Marketing
$101k-132k (estimate)
Full Time
6 Months Ago
Eureka Ergonomic is Hiring a Remote Director of Marketing
Job Description
Job Description
Marketing Director Position Overview
Pay range: $100k- 195k
Pay range: $100k- 195k
Eureka Ergonomic was founded in 2017 to become a world-leading home office furniture brand, serving specifically the younger generation. Within a few years, we've established business relationships with countless Fortune 500 retailers such as Target, Walmart, and Costco. On the marketing front, we partnered up with various international gaming brands, such as Activision (Call of Duty) and Blast(CS: GO Global Esports Tournaments), which resulted in tremendous success in brand marketing exposure. Our employees have shared the benefits of our company's record growth, from wage increases to expanding benefits.
Qualifications
Responsibilities
Emotive / SEM / SEO Tools:
- Experienced marketing manager with a strong track record in e-commerce, particularly within the furniture industry (A must)
- Excel in orchestrating campaigns that consistently deliver a Return on Investment (ROI) exceeding 5, while attracting a minimum of 500K monthly visits
- Skilled in directing sales via direct-to-consumer initiatives and personalized content and branding campaigns tailored to the furniture sector.
- Expertise includes creating high-engagement content, leveraging drive sessions to enhance traffic, and ensuring specific product visibility in each campaign.
- Proficient in various marketing strategies including SEO, SEM, and content.
- Storytelling and email marketing, social media marketing, and PPC advertising are highly desirable.
- Ability to Travel with the team to events and conferences
Responsibilities
- Marketing Strategy Development:
- Formulating comprehensive marketing strategies across channels such as email marketing, social media, SEO, PPC, and content marketing to elevate brand awareness and boost sales
- Develop comprehensive marketing strategies across channels such as email marketing, social media, SEO, PPC, and content marketing to elevate brand awareness and boost sales.
- Possess a deep understanding of the furniture industry, ensuring strategies are tailored to its specific needs and challenges.
- Manage the customer journey effectively, guiding potential buyers seamlessly from awareness to purchase.
- Leverage e-commerce knowledge to optimize campaigns for maximum impact and ROI.
- Digital Campaign Management:
- Planning and executing various digital marketing campaigns, defining objectives, etc.
- Proficient in industry best practices for each campaign category
- Content Creation and Management:
- Supervising the creation of engaging content, spanning from product descriptions to blog posts, videos, and interactive online experiences to captivate potential customers and bolster the brand's value proposition
- Analytics and Reporting:
- Making data-driven decisions to optimize future campaigns and adeptly documenting accurate conclusions for management and team members
- Project Management and Team Management:
- Collaborating with departments such as E-Commerce, product design, customer service, and supply chain to ensure a cohesive market approach
- Setting KPIs, implementing industry best practices, and managing priorities for marketing team members
- Team event participation - 30% Travel Requirement with opportunities to go to conferences and travel with your team.
- Two Weeks For Initial Training and One Week a month in office if Hybrid or Remote Option is granted
Emotive / SEM / SEO Tools:
AnalyticMeta Business Backend: Shopify, Google Suite (Google Analytics, Tag Manager, GMC)
SEM: Google Suite (Google Analytics, Google Ads, Tag Manager, GMC)
SEO: Google Suite (Google Analytics, Tag Manager, GMC)
SEM: Rush
Social Media: Meta Business Suite, Pinterest, Reddit, Linkedin, Houzz
EDM: Mailchimp
Benefits
Benefits
- Medical, Dental, Vision, 401(k)
- Paid Time Off
- Hybrid
- Monday to Friday
- Employee Discount Program
Job Summary
JOB TYPE
Full Time
SALARY
$133k-171k (estimate)
POST DATE
05/06/2024
EXPIRATION DATE
05/19/2024
WEBSITE
eurekaergonomic.com
HEADQUARTERS
Coppell, TX
SIZE
<25
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The following is the career advancement route for Director of Marketing positions, which can be used as a reference in future career path planning. As a Director of Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Marketing. You can explore the career advancement for a Director of Marketing below and select your interested title to get hiring information.
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