We are looking for a motivated, organized, and talented Marketing Director to join our team, focusing on playing a very "HANDS-ON" role managing marketing, media buys, working with agencies, and optimizing leadgen campaigns. Become part of a team where your power to improve lives is exponential.
Job Purpose:

Responsible to manage and report on a wide range of digital marketing programs and campaigns; leads the digital marketing team to plan, execute, and optimize digital marketing initiatives in support of the company's goals.
Responsibilities:

• Develops and leads the digital marketing strategy; plans tactical campaigns to execute online marketing initiatives; integrates online media, email, social media, company website, and SEO/SEM development.
• Partners with other members of the organization on marketing strategy in support of objectives.
• Collaborates with the Sales Team to drive the overall CRM strategy; understands how to integrate the CRM with other parts of the enterprise.
• Ensures a consistent brand experience across all marketing touchpoints, including but not limited to digital advertising, traditional media, collateral, and digital presence.
• Assigns and manages projects between internal resources and external vendors depending on project needs and allocated budget.
• Measures the impact of work by establishing the right KPIs; develops reports and communicates results with leadership and cross-functional stakeholders.
• Creates marketing plans for multiple programs including the existing physician (B2B), patient (B2C), and other programs; creates appropriate plans for each.
• Works closely with the marketing staff to develop strong, on-brand content and messaging for owned channels and paid and earned media.
• Optimizes channel utilization; tests and refines specified marketing initiatives to compare performance and achieve maximum impact.
• Collaborates with business partners to identify efficiencies and improve the effectiveness of customer acquisition channels through innovations in strategy, targeting, delivery, process, and new capabilities.
• Maintains a focus on detail while managing marketing campaigns across multiple online channels (both internal and external); audits key steps to ensure flawless execution.
• Performs other duties as assigned.

Here are our MUST HAVES:

Required Education, Experience, Certifications / Licensure, & Skills:

• Bachelor degree in Marketing or Business Administration from a four-year college or university and five to ten years or more of related experience OR the equivalent combination of education and experience.
• Current expertise with respect to Google and FB/Meta advertising tactics
• Demonstrated prior experience leading a Marketing Team
• Knowledgeable in the utilization of all digital marketing channels
• Experience managing high monthly budget marketing campaigns in a dynamic, changing environment
• Experience contributing to the planning of an annual marketing budget and related programs
• Strong people skills; builds internal and external relationships easily
• Superior attention to detail, with a process-oriented mindset
• A self-starter, driven to accomplish exceptional results
• A sense of urgency; motivated to meet self-imposed deadlines
• Inspiring leader who can motivate, encourage, and support the growth of the team
• An executive presence, comfortable working with senior leaders
• Excellent communication skills, both verbal and written
• A planner with capable organization and prioritization skills

Requirements:
Job Type (FLSA Status):
Pay: $125,000.00 to $150,000.00

Ability to commute/relocate: Occasional travel required/relocation is not necessary for this role.
Work Location: Remote/Work From Home