Manager of Marketing

Why F.I.R.S.T. Institute?

F.I.R.S.T. Institute in Orlando, FL offers a fun, challenging work environment that supports teamwork and inspires professional excellence. When you consider a career with F.I.R.S.T. Institute, know you will be joining a passionate team about the education they provide and the growth they are looking to bring to the company.

F.I.R.S.T. Institute Mission

F.I.R.S.T. Institute's mission is to prepare students for successful entry-level careers in the digital media industry. The training philosophy centers on intensive, hands-on education, interactive distance learning, and continual advancement in technology.

About the Role

The Manager of Marketing holds ultimate responsibility for F.I.R.S.T. Institute’s marketing activities and oversees the development and delivering a fully integrated marketing strategy for the school.

Roles and Responsibilities

• Development and implementation of the brand strategy
• Developing the marketing strategy for new and existing programs
• Overseeing marketing strategy implementation - including campaigns, events, digital marketing, and PR
• Working closely with the school’s Admissions team, enabling them to meet their enrollment objectives by providing them with appropriate tools, materials, and presentations
• Guiding the day-to-day activities of the marketing team
• Ensuring that the marketing team implements the marketing objectives
• Work closely with the educational management team to define marketing materials?and programs
• Manage social media presence and direct programs to improve social media?reputation and recognition
• Developing, delivering, and managing marketing, advertising, and communications strategies for the organization from start to finish
• Undertake continuous analysis of the competitive environment and consumer trends
• Researching demand for our products and services
• Competitor research
• Identifying potential students and how to reach them
• Understanding and developing marketing budgets that can meet the enrollment goals set by the institution
• Building brand awareness and positioning
• Supporting sales and lead generation efforts

Other Duties

• Due to the forever-changing environment in the marketing field, other duties and responsibilities can be assigned as needed by leadership to achieve enrollment goals and retainment requirements for students.

Recommended Requirements

• Bachelor's degree in Marketing OR equivalent experience of success in mid-senior level marketing roles
• A confident, driven, and dynamic leader
• Entrepreneurial mindset with the ability to spot original branding opportunities
• Experience in video production, photography, and or graphic design.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.
• Must be able to physically access and navigate each department at our facility.

The salary range for this role is $75 - $85 annually.

Benefits

• Paid Vacation
• Paid Holidays
• Paid Personal time off
• Dental, Health, and Vision Insurance
• Employee Assistance Program
• Retirement Plan

Ideal Candidate Characteristics

• Enjoys the thrill of helping others achieve their dreams
• Thirsty for growth; enjoys bettering themselves day in and day out
• Strong passion for providing incredible service to our prospects
• Able to work independently, but understands the value of a team
• High work ethic and standards of excellence
• Exceptional understanding of people in a telephone environment

Tips for Applicants

• Please visit www.first.edu to get an inside look at the vibe and feel of F.I.R.S.T. Institute to see if our company is a good fit for you
• Submissions without resumes attached will not be considered
• Overall social media image should be professional – a completed LinkedIn presence is preferred for all candidates