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The Performance Marketing Director will be a member of SBLIs marketing department and spearhead our direct-to-consumer lead generation efforts, utilizing a comprehensive approach that integrates both digital and traditional marketing channels. This role is critical for driving measurable growth within our direct channel, focusing on innovative strategies to enhance lead quality, volume, cost-effectiveness, and conversion. The ideal candidate will possess a keen analytical mindset, creativity, and a deep understanding of the customer journey to optimize all touchpoints for conversion. SBLI employees work a hybrid model, including in-office time of at least 3-days a week.
Responsibilities Include:
Required Experience:
Local candidates only, no relocation or sponsorship available.
by Jobble
Full Time
$160k-203k (estimate)
04/26/2024
05/11/2024
www.sbli.com
Woburn, Massachusetts
100 - 200
Elly Esther
Insurance
Founded in 1907 and headquartered in Woburn, Massachusetts, SBLI is a policy-holder-owned provider of low-cost life insurance products throughout the US.
The following is the career advancement route for Performance Marketing Director positions, which can be used as a reference in future career path planning. As a Performance Marketing Director, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Performance Marketing Director. You can explore the career advancement for a Performance Marketing Director below and select your interested title to get hiring information.