Home Alliance and Group of Companies is a rapidly expanding nationwide network of home service experts dedicated to delivering world-class services to every American household with unparalleled convenience. Committed to providing comprehensive, professional, and convenient home services, we adhere to values of customer obsession, execution-first mindset, and a culture of innovation and simplification. Our projects range from successful home improvement operations to a variety of start up initiatives in digital lead-generation, marketing, educational and other spheres.

Job summary:

Are you a marketing mastermind passionate about the Plumbing, Electrical and/or HVAC/Heating home services industry? This dynamic role as a Marketing Manager offers an exciting opportunity to drive brand awareness, customer engagement, and revenue growth for multiple Home Services brands within a specific region. As a strategic leader, you’ll leverage your expertise to craft impactful marketing campaigns, manage a high-performing team, and ensure regional efforts seamlessly align with the overall corporate vision.
Key Responsibilities:
Strategic Planning & Market Insights:

· Develop and execute comprehensive regional marketing plans tailored to each brand, aligned with their unique value propositions and corporate goals.

· Conduct in-depth market research to identify regional trends, competitor activity, and emerging opportunities to inform strategic decision-making.

· Collaborate closely with cross-functional teams (product, sales, business development) to ensure marketing initiatives seamlessly integrate with broader business objectives.

Plumbing / Electrical / HVAC Services Performance:

· Build strong relationships with other marketing leaders across the region to share best practices and drive collective success.

· Establish clear performance metrics and KPIs to track progress, measure campaign effectiveness, and identify areas for improvement.

Integrated Marketing Campaigns:

· Craft and execute data-driven, integrated marketing campaigns across traditional and digital channels, including:

· Online: Paid advertising (PPC, social media), SEO, content marketing, email marketing

· Offline: Community events, traditional media, print advertising, sponsorships

· Collaborate within regional to ensure brand consistency and adherence to marketing guidelines and SOPs.

· Continuously monitor and analyze campaign performance, leveraging data insights to optimize results and maximize ROI.

· Support brand transitions within the region (tuck-ins, co-branding, communication plans)

Budget Management & Financial Acumen:

· Develop and manage regional marketing budgets effectively, ensuring efficient allocation of resources to maximize return on investment (ROI).

· Provide regular budget updates and reports to leadership, highlighting key achievements and expenditures.

· Follow proper spend tracking and maintain accurate records within company budget systems.

Stakeholder Engagement & Relationship Building:

· Cultivate strong relationships with key stakeholders, including sales teams, marketing channel partners, local influencers, and industry media.

· Collaborate closely with sales teams to ensure marketing initiatives directly support and amplify sales efforts.

Metrics & Reporting:

· Define and track key performance indicators (KPIs) specific to each brand and regional goals.

· Generate regular reports for leadership, summarizing campaign performance, ROI metrics, and actionable insights.

· Adhere to corporate reporting standards and marketing operations protocols including weekly meetings with assigned brands as well as rollup reporting to company metrics.

Compliance & Brand Stewardship:

· Ensure all marketing activities comply with legal and regulatory requirements, upholding brand guidelines and ethical marketing practices.

· Maintain brand consistency across all marketing materials and communications, safeguarding brand integrity.

Qualifications:

· Minimum 3 years of experience in a senior marketing role, preferably within the Plumbing, Electrical and/or HVAC/Heating industry or a related home services or lead gen marketing environment.

· Proven track record of success in developing and executing impactful marketing campaigns that drive measurable results.

· Strong leadership skills.

· Exceptional analytical and problem-solving skills to navigate complex challenges and identify strategic opportunities.

· Deep understanding of digital marketing channels (PPC, social media, content marketing, SEO) and traditional marketing tactics.

· Excellent communication and interpersonal skills to build rapport with stakeholders at all levels.

· Budget management expertise and a keen eye for maximizing ROI.

· Passion for the Plumbing, Electrical and/or HVAC/Heating Home Services industry and a strong understanding of market trends and customer needs.

· Bachelor’s degree in marketing, business, or a related field.

This role offers a unique opportunity to:

· Make a significant impact on the success of multiple home services brands in a dynamic and growing industry.

· Develop and execute strategic marketing campaigns that drive brand awareness, engagement, and revenue.

· Work in a fast-paced environment with a results-oriented mindset.

· Be part of a supportive and collaborative corporate culture.

If you are a passionate Plumbing, Electrical and/or HVAC/Heating marketing leader with a proven track record of success and a desire to make a real difference, we encourage you to apply!

Job Type: Full-time

Pay: $1,000.00 - $1,100.00 per week

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: Remote