ABOUT COWAY:

Since our founding in 1989, Coway has become a global company with 3 decades focused on health. Our original mission remains: to help people live happier, healthier lives. As a result, our products have been awarded for engineering excellence, design thinking and user experience. For more than 30 years, we’ve been innovating advanced technologies to bring better wellness to your home. Combining efficiency and modern design, we’re helping the world breathe clean air, drink pure water, and elevate their hygiene. Our award-winning team of engineers and designers obsess over every detail of each of our home wellness products, including air purifiers, water purifiers and bidets.

POSITION SUMMARY:

Experienced marketing manager (7 years) within the digital integrated marketing / ad sales industry / OOH / offline showroom marketing with a deep understanding of how to creatively work for promoting brand awareness and increasing sales. Additionally, this role will manage the direct marketing campaign planning and operations. This position will work in our new branch office located in Plano, TX.

RESPONSIBILITIES:

Serves as the strategic owner of end-to-end direct customer marketing

• Leads a team through the marketing planning and operations processes.
• Own and oversee the execution of the brand experience strategy across priority channels (eCommerce, App, In-store, Online Ads, Social Medias) in the partnership with the marketing agencies.
• Lead the production of elevated product storytelling content.
• Support the delivery of the Digital Brand Marketing Manual to guide consistent digital experiences across the regions, allowing for regionalization and localization as needed.
• Monitors and manages the progress to ensure marketing campaigns and activities are appropriately built and deployed across channels.
• Partners with CRM team to appropriately manage audiences.
• Lead the marketing agencies that support the digital brand experience priorities
• Support in the creation of the digital content strategy
• Measure and report on the impact of the marketing activities and campaigns including identifying learnings that enable optimizations to future work.
• Improves processes and mechanism to ensure team time and effort is maximized on an ongoing basis.

Team Coaching & People Development

• Exemplifies Coway Leadership Behaviors and Coway Marketing Team behaviors in actions and words.
• Sets individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the KPI.
• Builds the Coway culture by promoting and supporting a happy, healthy, and safe working environment that encourages safety, teamwork, ambition, and a high level of professionalism.

QUALIFICATION:

• 7 years of experience working with a brand or creative/marketing/digital agency
• Ability to interpret internal and external opportunities or roadblocks, quickly identifying areas for optimization and resolution.
• Experience leading and managing a team.
• Desire to stay on the pulse of digital trends and conversations, leading through innovation.
• Must be a self-starter, critical thinker, team player, thrives working in a fast-paced entrepreneurial environment, organized, detail oriented, collaborative, and flexible.
• Experience of working in the drinking water industry (Culligan, Waterdrop, PepsiCo, Coca-Cola) preferred.

SKILLS:

• Excellent interpersonal and communication skills
• Managing and guiding cross functional work groups
• Strong project & time management skills

Job Type: Full-time

Pay: $65,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Plano, TX 75023: Relocate before starting work (Required)

Work Location: In person