As a member of the e-commerce Team, this position works closely with the Product, Brand, Marketing and Development teams to bring products to market on the digital platform.
ESSENTIAL DUTIES AND RESPONSIBILITIES
All duties and responsibilities listed below are to be reviewed by the supervisor of this position.
Product Management: Manages timing and implementation of products associated with the digital segment of the business. Ensures all product information and documentation is accurately conveyed to Brand, Operations, and Development teams, as well as troubleshoot and resolve any issues to ensure on-time product launches on the digital platform.
Product Content: Provides Product Development team input on digital segment product content as well as post launch debriefs. Create and manage product documents for all digital releases throughout the product life cycle.
Product and Feature testing: Beta test upcoming products and website features to ensure proper functionality, product display, and end user experience.
Marketing and Communications: Conveys toMarketing/Advertising/Promotions/PR digital platform initiatives to ensure all department strategies are inline, and executes marketing’s requests for promotional products on the digital platform. As needed, will create and review content for news posts and e-mails to inform consumers regarding product and site updates.
Communication: Responsible for keeping company partners up-to-date with ranging developments. Will be a liaison with other departments. Key role in working closely with Product Management team, incorporating concepts from Brand Team to Product Development team for production, and through IT team for implementation. Recommends, communicates, and coordinates launch strategies and calendars, product promotions, creative product descriptions, etc.
INTERACTION
This position will interact closely with the Brand Team, Product Development Team, and Marketing Team, along with related Company staff members and external parties.
SUPERVISORY RESPONSIBILITIES
Not applicable.
EDUCATION/YEARS EXPERIENCE
- Bachelor’s Degree with an emphasis in Business, Marketing, Product Development or related experience is preferred. Some Digital experiencea plus.
- 2 years experience in product marketing or product development with a strong desire to learn
REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
KNOWLEDGE, SKILLS AND ABILITIES
- Brand management or product management experience
- Basic knowledge of budgeting, P&Ls, and product profitability analysis. Ability to communicate with multiple departments in working on difficult solutions to improve product timing to market and profitability.
- Strong leadership skills
- Ability to communicate with external parties to discuss product implementation
- Ability to apply creative thinking to product themes, content and business solutions
- Digital market knowledge a plus
- Interest and knowledge of digital consumer trends a plus
- Ability to lead focused meetings
- Interest in trading cards and trading card games a plus
- Excellent oral and written communication skills
- Writing creative briefs for advertising, promotions, card design, and web design for brands
- Team player orientation
- Ability to interface with internal and external parties
- Motivated, proactive and organized
- Strong presentation skills
- Ability to travel domestically and internationally on behalf of Upper Deck
- Proficiency in the following software: MS Office, MS Word, MS Excel, MS Project and Sharepoint a plus