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The Associate Manager, Email & SMS Marketing is an essential part of the Digital team. This role works cross functionally to craft and deploy relevant email and SMS campaigns to the US and Canadian databases. This role will work closely with HQ counterparts and local cross-functional teams promote key brand priorities and initiatives. This role reports to the Senior Ecommerce Manager.
Email & SMS communications include mass messaging and trigger campaigns, utilizing multiple platforms to improve KPIs and build customer loyalty. This person will support local and global business initiatives, maintain database hygiene, and develop list growth strategies. They will also be tasked with developing testing plans along with personalization and segmentation strategies.
ESSENTIAL JOB RESPONSIBILITIES:
REQUIREMENTS/QUALIFICATIONS:
Core Values and Traits:
Play as One Team:
Play with Elegance:
Play by Daring:
Play with Tenacity:
* This job description is not intended to be exhaustive. They can be changed orally or in writing at any time by the discretion of management. We as Lacoste associates must also always ensure that all functions of our position are represented with our core values.
Full Time
$108k-142k (estimate)
04/28/2024
05/13/2024
greenberg.com
Miami, FL
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