Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsu McGarry Bowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Position Overview:

We seek a highly experienced and dynamic Vice President of B2B MarTech to lead our B2B Technology go-to market. The ideal candidate will deeply understand B2B marketing technology, particularly in Marketo, Account-Based Marketing (ABM), and lead generation strategies. They will play a pivotal role in developing and executing innovative MarTech solutions that drive measurable results for our clients. You will report to the Senior Vice President of Audience Team Leaders.

Responsibilities:

1. Strategic Leadership: Provide strategic direction and leadership for the B2B MarTech division, aligning with company objectives and client needs.

2. MarTech Solutions Development: Develop and implement innovative MarTech solutions tailored to B2B clients, leveraging platforms such as Marketo to drive lead generation, customer engagement, and revenue growth.

3. ABM Strategy: Lead the development and execution of Account-Based Marketing (ABM) technology offering, including audience segmentation, personalized content creation, and targeted outreach initiatives.

4. Client Engagement: Act as a trusted advisor to clients, providing expert guidance on MarTech strategies, technology investments, and optimization opportunities to maximize ROI.

5. Team Management: Build and mentor a high-performing team of MarTech specialists, providing coaching, guidance, and professional development opportunities to ensure continued growth and success.

6. Cross-Functional Collaboration: Collaborate closely with other departments such as creative, content, and analytics to deliver integrated marketing campaigns and cohesive client experiences.

7. Industry Trends Monitoring: Stay abreast of the latest trends and innovations in B2B MarTech, continuously evaluating new technologies and approaches to enhance our service offerings and maintain a competitive edge.

8. Performance Measurement: Establish KPIs and performance metrics to track the effectiveness of MarTech initiatives, providing regular reporting and insights to clients and internal stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• 12 years of experience in B2B marketing, with a focus on MarTech, lead generation, and ABM.
• Proven expertise in Marketo or similar marketing automation platforms, including campaign setup, audience segmentation, and reporting.
• Strong understanding of Account-Based Marketing principles and best practices.
• Demonstrated track record of developing and implementing successful MarTech strategies that drive measurable results.
• Exceptional leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
• Excellent communication and presentation abilities, with the capacity to effectively articulate complex concepts and strategies to clients and internal stakeholders.
• Analytical mindset with a keen attention to detail and the ability to derive actionable insights from data.

he anticipated salary range for this position is $136,000-$226,500. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information about dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.