University of Hartford
Social Media Marketing Strategist
Job Description
Assumes responsibility for executing and managing the social media strategy for the main University channels while maintaining a multi-channel social media calendar. Partners effectively on social media and digital marketing consultation and implementation to various departments across campus in an effort to cultivate a strong following, engagement, and promotion of the University brand to various audiences through social media. Performs all duties in full support of the University's mission understanding that the positive and effective execution of these duties are instrumental to the education of the University's students.
Essential Job Duties
Job Duties
This job description of the job is for identification and administrative purposes only. It is not intended to be a complete statement of all duties, which may be assigned by the supervisor according to varying needs.
Description of Key Responsibility: Plans, creates, implements and evaluates the marketing strategy for the Universitys main social media accounts. Identifies short- and long-range marketing priorities and target social media goals in an effort to elevate the Universitys online presence and following. Organizes and creates campaigns to effectively meet recruitment and retention goals. Generates, edits, publishes, and shares engaging social content daily, and communicates with followers in a timely manner. Assists the Senior Director of Recruitment Marketing on paid digital and social campaigns as it pertains to recruitment strategies for target audiences.
Description of Key Responsibility: Establishes, cultivates, and maintains effective working relationship with internal and external constituents in an effort to effectively collaborate with offices and departments at the University to develop creative content that resonates with target audiences. Manages and leads student social media team, providing mentorship and experiential education to students interested in the communications industry. *
Description of Key Responsibility: Actively assists the Senior Director of Recruitment Marketing, and Recruitment Marketing Team to plan, promote, and support recruitment events through paid social and digital campaigns to enhance the University and support recruitment initiatives and meet enrollment goals. Evaluates marketing campaigns and identifies opportunities to reach a wider audience and increase engagement.
Description of Key Responsibility: Analyzes industry research and best practices on trends and audience preferences to increase engagement with the University and performance with target audiences. Recommends opportunities to extend the Universitys social media presence and reach to increase recruitment, enrollment and retention.
Description of Key Responsibility: Manages social engagement and scheduling platform, Sprout, providing regular reports to key stakeholders on campus of engagement metrics, social listening findings, and monitoring pertaining to specific situations and audiences. Assists OMC leadership in social listening through Campus Sonar.
Description of Key Responsibility: Assists the Web Analyst in monitoring and improving search engine optimization ( SEO ) and web traffic metrics regarding paid and organic social media campaigns. Identifies new and/or upcoming trends in an effort to keep the Universitys campaigns engaging, interactive, and current. Adheres to all industry and University guidelines regarding branding, initiatives and best practices.
Description of Key Responsibility: Performs other related duties as assigned.
Formal Education:
Bachelors Degree required.
Work Experience:
Normal office situation. Requires travel, excluding overnight stays.
Impact of Actions:
Complexity:
Decision Making:
Internal Communication:
External Communication:
Customer Relations
Managerial Skills
Knowledge and Skills
Special Skills
The ability to work effectively with diverse groups.