Robert Half Marketing & Creative is looking for a media buyer for one of our clients in Greenville, SC!

This position is a 100% freelance remote opportunity!

Responsibilities:

• Function as daily account contact to implement digital and traditional advertising campaigns

• Identify target audiences and understand their behavior and habits

• Coordinate, monitor, and evaluate media campaigns across various platforms

• Manage budgets and analyze return on investment (ROI) for all campaigns

• Develop strategic paid media recommendations to optimize advertising campaigns

• Utilize various digital platforms such as Google Ads, Facebook Insights, Instagram, and others for campaign planning and implementation

• Maintain close collaboration with team members and account leaders to ensure the success of campaigns

• Handle multiple client rosters and ensure the delivery of high-quality work within deadlines

• Stay up to date with the latest trends in the media buying industry and adopt necessary changes in strategies

• Ensure careful note taking and attention to detail in all aspects of the role.

Qualifications

• Proficiency in Facebook Insights and Instagram for media buying and campaign planning

• Proficiency in creating and managing digital media campaigns

• Extensive knowledge of broadcast and radio media buying

• Experience in planning and executing paid media campaigns

• Ability to analyze and interpret media campaign results

• Proficiency in using digital media platforms for media buying

• Experience in creating and managing advertisements across various media platforms

• Knowledge of media buying strategies and techniques

• Ability to collaborate with various stakeholders to ensure successful media campaigns

• Strong understanding of media campaign planning and execution

• Experience in developing and executing digital media campaigns.