Vice President, Product Marketing

About the Company

Successful cloud-based platform providing B2B marketing & digital media solutions

Industry
Online Media

Type
Public Company

Founded
2004

Employees
501-1000

Categories

• Digital Media
• Publishing
• Cloud Computing
• Analytics
• Video
• Enterprise Software
• SAAS
• Technology
• B2B
• Information Technology & Services
• Enterprise
• Media
• Data Processing
• Internet TV
• Journalism
• Livestreaming
• Management
• Mobile
• Mobile Video
• Online
• Online Video Platform
• Streaming Video
• Tv Everywhere
• Video Hosting
• Video Player
• Video Production
• Video Streaming
• Web Development
• Wimbledon Championships
• Advertising

Specialties

• online video platform
• video publishing
• cloud encoding services
• cloud video
• enterprise video
• video marketing
• video hosting
• enterprise video platform
• video for business
• live event streaming
• live streaming video
• video streaming
• monetize video
• and video platform

About the Role

The Company is seeking a Vice President of Product Marketing to lead a global team in all aspects of product marketing. This pivotal role involves developing a comprehensive product marketing strategy, creating compelling messaging, and orchestrating successful product launches. The successful candidate will be responsible for market research, customer insights, and translating these into actionable marketing strategies. Additionally, the role includes overseeing the development of marketing collateral, collaborating on integrated marketing campaigns, and providing robust sales enablement support. The VP will also work closely with the customer success team to drive satisfaction, advocacy, and support cross-sell and upsell opportunities.Applicants should have a Bachelor's degree in a related field, with an MBA preferred, and at least 10 years' of experience in product marketing, including 5 years' in leadership roles. A proven track record in SaaS technology companies, strong understanding of SaaS business models, and excellent communication skills are essential. The ideal candidate will be a strategic thinker with a data-driven approach, a highly collaborative mindset, and the ability to influence stakeholders at all levels. Experience in fast-paced, agile environments and the ability to adapt to changing market dynamics are also required. The role demands a leader with a positive attitude, strong analytical and project management skills, and the ability to inspire and motivate cross-functional teams.

Hiring Manager Title
Chief Marketing Officer (CMO)

Travel Percent
Less than 10%

Functions

• Marketing
• Product Marketing