Company Description

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

Our Mission:

To elevate the human experiences at the heart of business by offering insights that sharpen understanding of the needs of individuals and populations, and provide guidance on how to meet those needs.

We partner clients to gather the voice of consumers and the workforce to gain insights that address unmet needs. Through the use of integrated data, advanced analytics and strategic advisory services, we are helping clients transform their organizations to deliver high quality services and lifetime loyalty.

Key Responsibilities:

• Product Launches: Drive successful launches for new and existing products within the EX product portfolio, including developing launch plans, creating compelling messaging and collateral, and managing pre- and post-launch activities.
• Content Development: Own the creation and execution of a comprehensive content strategy across various channels (e.g., website, blog, social media, white papers, case studies) to educate and engage target audiences about our core EX product portfolio solutions.
• Drive Demand and Cross-Sell: Develop the strategy and manage the marketing programs that drive demand for your products (webinars, email marketing, content syndication etc.)
• Sales Enablement: Empower our sales team by developing effective sales tools and training programs, providing competitive intelligence, and collaborating on customer presentations and proposals in partnership with Commercial Ops counterparts.
• Competitive Intelligence: Track and analyze market trends and competitor activity, uncovering actionable insights to inform product positioning and differentiation strategies.
• Metrics and Reporting: Partner with stakeholders including Digital and Demand Gen team to monitor key performance indicators (KPIs) for assigned products and campaigns, providing ongoing analysis and reports to inform future marketing decisions.
• Cross-functional Lead: Lead and collaborate with cross-functional teams (e.g., product development, sales, strategy) to ensure seamless product marketing execution and alignment with overall business goals.

Qualifications

• 5 years of experience in B2B product marketing, preferably in the technology or healthcare industry with a focus on human resource and employee experience buyers.
• Proven track record of successful product launches and campaigns with measurable results.
• Strong understanding of the marketing funnel and ability to translate technical specifications into customer-centric messaging.
• Excellent written and verbal communication skills, with the ability to craft compelling and persuasive content.
• Experience with competitive analysis tools and methodologies.
• Strong analytical and problem-solving skills with the ability to identify and execute data-driven marketing strategies.
• Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment.

Additional Information

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Press Ganey we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

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The expected base salary for this position is $120K - $140k. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus or commission tied to achieved results.

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