Overview: We are seeking a dynamic and results-oriented Regional Marketing Specialist to join our team. The ideal candidate will be responsible for driving regionalized marketing strategies that align with the company's objectives, focusing on lead generation and account-based marketing initiatives. This role requires a blend of strategic thinking, project management skills, event coordination, and marketing expertise. If you thrive in a fast-paced environment and have a passion for creating impactful marketing campaigns, we want to hear from you!

We are looking for a go-getter with a positive attitude who is comfortable jumping in and taking ownership!

Key Responsibilities:

1. Develop Regionalized Marketing Plans: Collaborate with business leaders to develop and execute regional marketing plans tailored to specific markets, including events, sponsorships, webinars, and account-based marketing initiatives.
2. Lead Generation: Drive lead generation efforts through targeted marketing campaigns and initiatives, leveraging both traditional and digital marketing channels to reach key audiences.
3. Event Planning and Execution: Take ownership of planning and executing regional events, from concept to completion. This includes venue selection, budget management, logistics coordination, and post-event follow-up.
4. Sponsorship Management: Identify relevant sponsorship opportunities and manage relationships with external partners to maximize brand exposure and generate leads.
5. Webinar Management: Coordinate and execute engaging webinar sessions targeted towards regional audiences, working closely with internal stakeholders to develop content and promote attendance.
6. Account-Based Marketing (ABM): Consult with business leaders to develop and implement account-based marketing strategies, focusing on key accounts to drive engagement and conversions.
7. Performance Tracking and Reporting: Monitor the performance of regional marketing initiatives, tracking key metrics such as lead generation, event attendance, and ROI. Generate regular reports to assess campaign effectiveness and identify areas for optimization.
8. Salesforce Management: Manage leads and lists within Salesforce, ensuring data accuracy and completeness to support marketing efforts and sales follow-up.
9. Email Campaigns: Assist in the creation and execution of targeted email campaigns to promote regional marketing initiatives and engage with prospects and customers.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3 years of proven experience in B2B marketing, with a focus on regional marketing, event planning, and lead generation.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proficiency in Salesforce or similar CRM platforms.
• Strategic thinker with a creative mindset and the ability to develop innovative marketing solutions.
• Detail-oriented with strong analytical skills and the ability to interpret data to drive decision-making.
• Self-starter with a proactive approach to problem-solving and a willingness to take initiative.