US based applicants only

SureCo is seeking a Director of Content Marketing to join our dynamic marketing team and drive impactful content and messaging strategies. As a leader in employer health insurance and benefit administration, we are dedicated to improving the health of working Americans.

We are a fast-paced early stage startup, and are seeking a rising leader who can operate with limited oversight to shape our content offerings. If you are passionate about creating engaging content (thought-leadership, editorial, PR, blogs, and more) and making a difference in B2B insurance and healthcare, we want to hear from you.

Responsibilities

• Editorial Management: Develop and manage an editorial calendar aligned with business objectives.
• Empathetic Messaging: Unlock key messaging and content strategy for our target audience (primarily Benefits Consultants/Brokers and HR Professionals).
• Content Creation: Write and edit long- and short-form content to drive engagement and move prospects through our sales funnel.
• Guide Development: Create downloadable guides on employee health benefits, insurance technology, and related topics, providing valuable insights to our audience.
• Blog Writing: Produce high-quality blog posts to captivate and educate readers on current and emerging industry topics.
• Thought Leadership: Ghostwrite thought leadership articles by collaborating with C-suite executives, positioning SureCo as an industry leader.
• Expert Collaboration: Build relationships with subject matter experts (executive leadership, compliance managers, sales directors, customers) to leverage their stories.
• Marketing Ops Content:
• Digital Content: Craft website and social media content to engage audiences and build brand awareness.
• Email Campaigns: Write compelling email copy to drive engagement and conversions.
• Conversion Techniques: Implement techniques to guide readers deeper into SureCo's offerings and convert them into Marketing Qualified Leads (MQLs).
• Industry Research: Stay updated on sector research and trends, using this information to create relevant and timely content.
• Amplification and Delivery: Identify appropriate channels for distribution, manage email workflows, and ensure content delivery.
• Support Sales and Operations: Develop content to support sales and operations teams, ensuring consistency across all touchpoints.
• Quality Control: Edit, fact-check, and proofread content to ensure accuracy, consistency, and overall quality.
• Deadline Management: Thrive in a fast-paced environment, meeting tight deadlines while delivering high-quality content.

Requirements

• Experience: Proven experience as an editor or content marketing writer, preferably in the B2B insurance or employee benefits industry.
• Writing Skills: Excellent writing skills with a strong attention to detail, capable of writing in a clear, concise, and engaging manner.
• Independence: Ability to work independently towards SureCo’s business goals without robust brand briefs or guidance.
• SEO Knowledge: Solid understanding of SEO principles and ability to create optimized content.
• Research Skills: Ability to conduct research and analyze complex information to create informative content.
• Content Creation: Experience in creating guides, blog posts, and thought leadership articles.
• Organizational Skills: Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Technical Skills: Familiarity with content management systems and collaboration tools.
• Communication: Strong communication and interpersonal skills for effective collaboration with cross-functional teams.
• Education: Bachelor's degree in marketing, journalism, or a related field.

Join SureCo and help revolutionize the employee benefits industry. Your passion for crafting compelling content will significantly impact shaping the future of insurance technology and healthcare. Apply today to help us communicate our vision to the world.

SureCo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.