To increase the sales of the pet nutrition line of products in-clinic and support clinic turnover through pet owner purchases made from the clinic.

Offer services to advance clinic profitability through pet owner purchase by consistent call coverage and partnership with the clinic medical team and the Virbac TSMs.

Provide pet owner level sales support after placement of Virbac pet nutrition line of products. The Pet Nutrition Specialist will work closely with customers to provide healthcare team education, protocol implementation tools, pet owner communication training, and dispensing programs to increase velocity and churn of clinic inventory.

In turn, efforts will drive the clinic reorder rate. You will give guidance on the cadence of purchase patterns, including SKU mix and volume and create engaging communications leveraging resources from the pet nutrition team (sales & marketing), the sales region and custom content to engage the clinic healthcare team.

Main activities

Support sales of defined products for the appropriate geography by establishing relationships with current business partners and developing sales out of the clinic.

Execute all Sales Programs, including custom local initiatives developed in partnership with the clinic healthcare team, marketing programs as introduced and offer insights to create pilot programs around new ideas.

Supply all materials needed to the clinic for the specific brands including all retail and POS materials, i.e. shelving units, signage and custom signage.

Train on iVet home delivery, dashboard tracker, healthcare team and pet owner orders of the respective product portfolio.

Expected results : Achieve sales budget and growth in the pet nutrition line.

Area of responsibility 2 : CRM compliance

Main activities

Enter sales calls in CRM on a daily basis and update contacts and emails.Enter specific notes on the pet food brands & pet care products for the TSM partner to view.

Enter re-orders via CRM.

Expected results : CRM Compliance must be maintained and up to date with orders entered via the online systemArea of responsibility 3 : Contributes to the development of the Clinic's Growth of Virbac Pet Nutrition portfolio.

Main activities

Actively works with the TSM and the clinics carrying Virbac pet food with frequent clinic visits at the start of the relationship and once a protocol is established, a regular call cadence to maintain the business.

Works alongside the healthcare team in the clinic identifying and developing ambassadors that will ensure the protocol is implemented accordingly and adjusting to the uniqueness of the clinic needs to increase promotion and turnover of pet owner sales.

Become a Pet Nutrition expert to the clinic, providing guidance and custom support by using all resources and working with Customer Service and TSM as needed.

Develop and train on direct to pet owner communications via the clinic, and transfer knowledge and know how of the successful programs to sales leadership and nutrition marketing teams.

Learn, understand & become comfortable using and training clinic healthcare teams iVet.com usage and dashboard. Include Ivet.

com dashboards and Power BI reports in the follow up of the clinic.

Expected results : Call cycle mastered and shared with Director, Pet Nutrition Sales. Leverage classical sales call pre- and post-call planning, including follow-up action plans and identified key performance indicators as part of the specific clinic objectives and business plan including in-clinic and online sales.

Area of responsibility 4 : Collect and provide competitive market intelligence to marketing, technical and all other commercial findings

Main activities

Monitor competitive promotional tools, communication objectives, new product launches, and pricingDevelop programs to utilize in clinic pet owner dispensing, including programs to increase pet owner breadth of purchasing and consistent routine re-orders.

Report back to Director, Pet Nutrition Sales on clinic needs and requests that will further increase sales turnover (pet owner & clinic orders)

Expected results : Contributes to the monitoring and development of sales and marketing actions in regard to competitive veterinary diets.

Requirements (diploma and experience)

Bachelor’s Degree is strongly preferred 2 years sales experience in pet food / pet nutrition OR comparable clinic level experience (eg Veterinary Technician / Veterinary Office Manager).

Skills

Nutrition experience in the veterinary industry or pet retail. Animal health industry is strongly preferred Veterinary clinic experience is desirable.

Travel daily to respective geography following the call cycle cadence above

Last updated : 2024-05-08