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Director Digital Marketing (51042)
$177k-227k (estimate)
Full Time
Just Posted
AAA Northeast is Hiring a Director Digital Marketing (51042) Near Providence, RI
Job DetailsJob Location
Providence, RI
Position Type
Full Time
Job Shift
1st Shift
Job Category
Marketing
DescriptionAre you passionate about digital media and innovation? Do you have the skills and vision to lead a team of media experts and deliver cutting-edge campaigns across multiple platforms? If so, you might be the ideal candidate for the digital media director role at AAA Northeast.
At AAA Northeast, as we continue to grow, our mission remains the same: helping and serving is a way of life. It’s why we’ve earned the trust of millions, and why AAA Northeast has remained a resilient and reliable brand for over a century.
As the Digital Media Director, you’ll be responsible for overseeing all aspects of our digital media strategy, from planning and execution to optimization and analysis. You’ll collaborate with internal and external stakeholders to develop media plans that align with our business goals, target audience and brand identity. You’ll also manage the digital media budget, staff, and vendors, and ensure maximum return on investment, compliance with industry standards and media best practices.
A Brief OverviewThe Director Digital Media will be responsible for overseeing the strategic direction and execution of all digital media initiatives. This role will lead the development and implementation of cutting-edge digital strategies to drive business growth, engage audiences and drive business growth. The ideal candidate is a digital media expert with a proven track record of leadership, innovation, and success in digital marketing roles. This position reports to the Chief Marketing Officer.
What You Will Be Doing
AAA Northeast is proud of our diverse culture, fostered by the many talents, skills, passions, and expertise of our employees. We are an equal opportunity employer. We do not discriminate in recruiting, hiring, or promotion based on race, color, creed or religion, national origin, sex, age, sexual orientation, veteran’s status, gender identity or expression, disability, genetic information, marital status, pregnancy, or membership in any other protected class. We thrive when our team members bring their whole selves to work.
Providence, RI
Position Type
Full Time
Job Shift
1st Shift
Job Category
Marketing
DescriptionAre you passionate about digital media and innovation? Do you have the skills and vision to lead a team of media experts and deliver cutting-edge campaigns across multiple platforms? If so, you might be the ideal candidate for the digital media director role at AAA Northeast.
At AAA Northeast, as we continue to grow, our mission remains the same: helping and serving is a way of life. It’s why we’ve earned the trust of millions, and why AAA Northeast has remained a resilient and reliable brand for over a century.
As the Digital Media Director, you’ll be responsible for overseeing all aspects of our digital media strategy, from planning and execution to optimization and analysis. You’ll collaborate with internal and external stakeholders to develop media plans that align with our business goals, target audience and brand identity. You’ll also manage the digital media budget, staff, and vendors, and ensure maximum return on investment, compliance with industry standards and media best practices.
A Brief OverviewThe Director Digital Media will be responsible for overseeing the strategic direction and execution of all digital media initiatives. This role will lead the development and implementation of cutting-edge digital strategies to drive business growth, engage audiences and drive business growth. The ideal candidate is a digital media expert with a proven track record of leadership, innovation, and success in digital marketing roles. This position reports to the Chief Marketing Officer.
What You Will Be Doing
- Develop and execute a comprehensive data-driven digital media strategy aligned with company goals.
- Manage digital marketing campaigns to drive membership growth, generate leads and increase brand awareness.
- Lead the digital media team, fostering a culture of creativity, collaboration, and continuous improvement.
- Collaborate with other marketing and IT leaders to integrate digital strategies into business initiatives.
- Utilize SEO/SEM best practices to improve search engine rankings and maximize ROI.
- Monitor and report on key performance metrics, providing insights and recommendations for improvement.
- Build and maintain relationships with key internal and external partners, including tech vendors and media outlets.
- Manage the digital media budget, ensuring effective allocation of resources to maximize ROI.
- Analyze market trends, competitive landscape, and emerging technologies to keep the company at the forefront of digital innovation.
- Design processes and procedures to ensure the on-going excellence of digital media delivery.
- Bachelor’s degree in Marketing, Digital Media, OR a related field; Master’s degree preferred.
- Minimum of 7-10 years of work experience in Digital Media / Performance Marketing
- 5 years Leadership experience
- Proven success in developing and executing digital media strategies that drive business growth.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Knowledge of the latest digital marketing tools, technologies, and best practices.
- Strong knowledge of SEO, SEM, PPC, programmatic and paid social media marketing.
- Experience with digital analytics tools (e.g., Google Analytics, Adobe Analytics).
- Excellent written and verbal communication skills.
- Ability to think strategically and operate tactically.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Curious business mind, with a willingness to consider new approaches and ideas.
AAA Northeast is proud of our diverse culture, fostered by the many talents, skills, passions, and expertise of our employees. We are an equal opportunity employer. We do not discriminate in recruiting, hiring, or promotion based on race, color, creed or religion, national origin, sex, age, sexual orientation, veteran’s status, gender identity or expression, disability, genetic information, marital status, pregnancy, or membership in any other protected class. We thrive when our team members bring their whole selves to work.
Job Summary
JOB TYPE
Full Time
SALARY
$177k-227k (estimate)
POST DATE
06/20/2024
EXPIRATION DATE
07/07/2024
WEBSITE
northeast.aaa.com
HEADQUARTERS
RAYNHAM, MA
SIZE
1,000 - 3,000
FOUNDED
1925
CEO
VENILIA SOUSA
REVENUE
$50M - $200M
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The job skills required for Director Digital Marketing (51042) include Digital Marketing, Leadership, SEM, Insight, Google Analytics, Return on Investment, etc. Having related job skills and expertise will give you an advantage when applying to be a Director Digital Marketing (51042). That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director Digital Marketing (51042). Select any job title you are interested in and start to search job requirements.
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