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Moore is Hiring a Programmatic Media Buyer Near Lanham, MD
Moore Digital is a Moore company, the largest direct marketing firm in the country dedicated to the nonprofit, association, and government sectors (https://wearemoore.com/). More about Moore Digital can be found at https://mooredigital.com/.
The Programmatic Media Buyer will create, execute, and measure programmatic media campaigns for multiple clients to meet fundraising goals. They will work closely with account teams and media planners regarding all aspects of strategy, buying, optimization and results.
Duties/Responsibilities:
- Creates, executes, and measures programmatic media campaigns.
- Develops Connected TV, display and audio ad strategies that align with clients' budgets and overall fundraising goals.
- Determines campaign-specific goals, ensure conversion tracking is accurately established, and optimize based on performance data.
- Assists web development/technical teams with pixel placement.
- Reviews campaign results on a regular basis; produce KPI reports and provide insights for future testing, potential audience expansion, or inventory selection.
- Provides recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page & conversion rate optimization.
- Works with the media planners account management team to track budgets and invoicing.
- Performs other duties as assigned.
- Hands-on DSP platform programmatic media buying experience required; Connected TV buying experience preferred.
- Ability to review performance reports and make campaign optimizations.
- Strong ability to analyze data and make actionable decisions and easily digestible recommendations.
- Strong verbal and written communications skills required.
- An eagerness to stay on top of the latest digital advertising and industry trends.
- Friendly, customer-service oriented attitude.
- Proficiency with Microsoft Word, PowerPoint, and Excel.
- 2 years of programmatic media experience required.
- Nonprofit or fundraising experience is a plus.
- Bachelor's Degree (B.A. or B.S.) or equivalent from accredited college or university. Advertising, Marketing, Business or Communications preferred.
Each full-time position at Moore Digital is eligible for our comprehensive benefits package, which includes medical & prescription, dental and vision insurance, employer paid life, a Health Savings Account plan, Flexible Spending Account plans for health and dependent care, optional short-term and long-term Disability coverage, and other voluntary benefit options. We offer paid holidays, paid personal leave, paid volunteer leave, and paid parental leave. Employees have the option to participate in a company-sponsored 401(k) plan. Several benefit plans have eligibility waiting periods.
Moore Digital is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Moore Digital is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Job Summary
Full Time
IT Outsourcing & Consulting
$68k-90k (estimate)
05/30/2024
06/15/2024
themooregroup.com
ANNAPOLIS, MD
<25
1997
JENNIFER MOORE
<$5M
IT Outsourcing & Consulting
Related Companies
About Moore
Providing support to Commercial and Federal Clients around the globe. Past performance with Pfizer, Deloitte, CACI, CBS/ Radio, Capital One, Dollar Tree. Woman Owned Business established in 1997. www.themooregroup.com
The job skills required for Programmatic Media Buyer include Advertising, Insight, PowerPoint, Media Buying, KPI, Digital Advertising, etc. Having related job skills and expertise will give you an advantage when applying to be a Programmatic Media Buyer. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Programmatic Media Buyer. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Programmatic Media Buyer positions, which can be used as a reference in future career path planning. As a Programmatic Media Buyer, it can be promoted into senior positions as an Advertising Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Programmatic Media Buyer. You can explore the career advancement for a Programmatic Media Buyer below and select your interested title to get hiring information.
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