IDEAL INDUSTRIES, INC. has built a reputation for over a century by crafting iconic tools and practical technology required in aerospace, data communications, electrical, wire processing and construction. The global family of IDEAL brands includes IDEAL Electrical, Anderson Power, Enatel, and IVRY Technologies.

A vibrant and dynamic company, IDEAL is best known for our wire connectors, the gold standard for making electrical connections around the world. Nearly every commercial jet is assembled using IDEAL wire strippers and, as part of the critical equipment on NASA missions, our tools even help NASA astronauts fly to the moon. Most important, our products benefit skilled tradespeople, who reach for IDEAL tools every day.

IDEAL is propelled by the concept of Building an IDEAL World. Our family-run business is committed to building ideal relationships with customers, employees, and communities by crafting some of our industry's most innovative and trusted tools.

The Copywriter will sit on our in-house marketing communications team, the IDEAL Digital Center of Excellence (DCOE). They will be responsible for bringing the voice and stories of our corporation and its industry-leading brands to life. The position will support IDEAL Industries, Inc. and our three brands: IDEAL Electrical, Anderson Power, and Enatel. The copywriter will first and foremost be a storyteller. They should possess the ability to transition from polished, professional tones to creative and snarky wit - in copy and creative concepts. With responsibility for both short and long form copywriting across social media, email/SMS marketing, website copy, press releases, blog/rich content and video storyboards, the copywriter should be able to write and concept messaging across mediums that brings our brands' unique voices to life.

Responsibilities:

Social Media Copywriting - Own the voice of our brands' social media channels. Craft engaging captions and copy for creative assets for use across TikTok, Instagram, Facebook, LinkedIn, YouTube, etc.
• Email and SMS Copywriting - Communicate with our customers. Craft copy for email subject lines, headlines and body copy and SMS messages that convert to opens and clicks.
• Long-Form Copywriting - Dive into the mind of our customers and help solve their problems. Research and interview subject matter experts. Plan, execute, and create rich content (articles, videos, infographics, etc) and press releases in digital-first ways. Utilize SEO and search research tools to inform and strategize digital content for use across mediums.
• Website Copywriting - Shape our digital story. In an SEO-friendly manner, provide copy for headlines, subheads and body copy that create symmetry in our campaign and brand voices.
• Develop fluency in the company's multiple brand voices and ensure all copy is consistent and aligns to the brand and channel.
• Work with internal teams to build product, channel, and end-user acumen to ensure outputs reflect the appropriate level of subject matter expertise.
• Edit and proofread all content to ensure accuracy and quality.

Qualifications:

• Four-year college degree in creative writing, marketing, advertising, communications, or related degrees
• 3-5 years copywriting experience
• 1-2 years SEO experience
• 1-2 years B2B copywriting experience
• 1-2 years experience with visual storytelling (video scripts, infographic creation, etc)
• Proficiency in the Microsoft Office Suite
• Must have ability to travel within the US or abroad on occasion

Knowledge, Skills and Abilities:

• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
• Creative, collaborative and team-minded
• Experience working with complex, matrixed and process-oriented teams
• Experience creating and upholding process for their function
• Intrapreneurial, strategic thinker
• Able to work successfully on an independent basis in a remote setting
• Attention to detail and drive for results
• Ability to manage multiple projects at the same time in a fast-paced environment

IDEAL INDUSTRIES, INC. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. We are proud to be an equal opportunity employer and we know that it is our people that truly separate us from the competition. We offer competitive compensation and benefits including medical, dental and vision insurance, 401K and a Pension plan. To learn more about us, visit us at www.idealindustries.com

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