Position Overview :

We are looking for a Growth Marketing Specialist (GMS) to join our team. As GMS you will be primarily responsible for supporting the execution of strategies to increase a company’s user base, revenue, and brand presence.

You will use a combination of marketing channels and tactics, focusing on data-driven decision-making and experimentation.

Essential Duties & Responsibilities include, but are not limited to, the following :

• Assist with developing and implementing growth marketing campaigns : This includes content marketing, social media marketing, and paid advertising.
• Manage the company’s customer acquisition funnel : Manage and support activities across all stages of the customer experience : customer acquisition, activation, retention, and up-selling.
• Analyze campaign data and assist with identifying trends : Implement changes to improve performance and ensure maximum return on investment.
• Work cross-functionally with other teams : Work with sales leadership, design, and marketing teams to align marketing efforts with overall business objectives, and content strategies.
• Stay updated with the latest trends- Keep abreast of the latest digital marketing trends and explore new channels for user acquisition and growth.
• Monitor and improve live campaigns : They analyze websites and funnels and prepare performance analysis reports that identify areas of opportunity.
• Work with the marketing group and partner with the Chief Marketing Officer and Brand Director on optimizing content strategy and planning.
• Manage the marketing funnel : Responsible for finding and addressing issues in the marketing funnel to prevent and reduce customer churn.
• Work cross-functionally with sales leaders, design, and marketing teams : Support in the design and implement data-driven growth initiatives.
• Monitor and manage social media and web analytics : Develop insightful reports for teams and superiors.
• Leverage analytic tools during market research.
• Other duties as assigned.

Knowledge and Skills :

• Analytical and Data-Driven Mindset : Involves using analytics tools, interpreting large data sets, and conducting A / B testing to inform growth strategies.
• Creative and Experimental Approach : Must be able to brainstorm innovative campaigns, experiment with new growth tactics, and think outside the box to differentiate their brand.

Technical Proficiency :

The GMS should be familiar with marketing automation software, SEO, social media algorithms, and the digital advertising landscape.

Qualification

A degree in marketing, business, or a related field.

Experience in marketing analytics and campaign management.

Location :

• Candidate must be located within the Atlanta metro region.
• Hybrid : 3 days in office

WHY JOIN US?

• 15th Largest Broker in US
• Voted " Best Place to Work" in the Insurance Industry
• Awesome Benefits : 401K matching, Generous Time Off Policy, Flexible Work Options, Medical, Dental, Vision, Pet Insurance, Cancer Insurance, Wellness Programs, Employee Award Programs (Trips!).

Last updated : 2024-05-22