Job Title: Digital Marketing Strategy Manager

Duration: 12 Months

Location: Remote

Pay Range: $55-$60/Hour.

Duties:

• Lead global chat strategy across Client s websites, in close partnership with global Marketing and Sales stakeholders.
• Product owner of Drift Chat, including the creation of business requirements, development of a robust roadmap aligned to business goals, and resource prioritization to optimize business value.
• Partner with stakeholders (across all Marketing geos/ GTMs including Field, Campaigns Teams, Web, Data Science, MarTech) to implement demand gen and omni-channel strategies.
• Develop a content plan that focuses on conversational marketing and the buyer's journey, including program management, public-facing conversational chat content creation, and QA.
• Evaluate new offerings, and manage the rollout of new tool functionality and integrations (e.g. AI capabilities), in close partnership with Web, Data Science, and IT Teams
• Manage vendor relationship (including Professional Services), contractors, and agency support; and develop program management processes for effective resource allocation.
• Continuously triage and prioritize against goals; handle escalations and last-minute high-priority requests to ensure business continuity.
• Partner with global Sales teams to optimize pipeline and bookings outcomes from Drift, including routing strategy, content and messaging, review and feedback cadence, enablement.
• Track ROI of Drift, analyze and identify areas for improvement.
• Train Marketing and Sales users on Drift chat, including the develop of scalable enablement plans and material that span global teams.
• Drive adoption of tools, solving for end-user experience gaps with internal and external customers

Skills:

• 5 years experience in marketing operations or demand gen at a B2B company; enterprise software experience preferred.
• Excellent organizational, project management, and collaboration skills. Skilled at resolving conflicts by taking an open communication style, customer-centric, service-minded, positive, win-win approach.
• Ability to develop productive and consultative working relationships across Marketing, Sales and IT teams.
• Fast learner, eager to learn new technologies. Roll-up-your-sleeves work ethic and willingness to take the initiative and make things happen.
• Ability to work on multiple projects at once, prioritize, work independently, and problem solve, working comfortably under pressure.
• Articulate communicator, both written and verbal
• Knowledge of marketing content and campaign strategy
• Understanding of end-to-end lead management flow
• Data-driven, comfortable analyzing large datasets.
• Experience with Salesforce, Marketo (or similar) preferred.
• Experience with Drift (or similar conversational chat) preferred.
• Experience with Outreach.io, Demandbase, PathFactory (or similar) preferred.

Education:

• Bachelor's degree in business or marketing (or related field).