We are offering a contract to hire employment opportunity for a Web Analytics Specialist in the Advertising industry, based in New Jersey. The role involves managing digital campaign analytics across various channels, developing comprehensive reporting strategies, and collaborating with cross-functional teams. The successful candidate will be involved in brand planning, ensuring alignment with strategic goals, and will be expected to analyze digital trends and adapt strategies accordingly.Responsibilities:• Design, create, and optimize digital dashboards to track campaign performance and key metrics.• Conduct monthly reporting and continuous optimizations of metrics for our websites, apps, and omnichannel campaigns.• Develop comprehensive digital strategies across media, sites, apps, and representative activities to enhance engagement and effectiveness.• Oversee the optimization and tracking of digital media assets and media partners.• Manage SEO initiatives with new and existing properties.• Manage the creation, tracking, and optimization of QR codes and UTM parameters.• Participate in the strategic planning for brand activities.• Setup and integrate solutions within various CRM platforms.• Design and implement strategies for omnichannel customer engagement.• Create compelling analytic and insights driven presentations for pitches, internal stakeholders and external clients.• Work closely with other team members on obtaining and managing digital platforms and tools.02720-0012981427