Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life. Graco is a global leader in the design, development and manufacture of highly engineered systems for numerous industrial and commercial applications. This position supports our Contractor Equipment Division (CED) in Rogers, MN. At CED, our product line meets the needs of painting, striping, texturing, protective coating, fire proofing, spray foam and general contractors and includes all types of airless sprayers, line stripers, pressure washers, spray foam rigs and other proportioning solutions. (http://bit.ly/1zMGRDu). Maximize identified product sales to worldwide equipment markets while meeting corporate and divisional profit objectives. In addition, know the worldwide customer requirements for the identified products and applications and prioritize those requirements through product line planning for optimum long-term growth and profitability. Graco is a global leader in the design, development and manufacture of highly engineered systems for numerous industrial and commercial applications. This position supports our Contractor Equipment Division (CED) in Rogers, MN. At CED, our product line meets the needs of painting, striping, texturing, protective coating, fire proofing, spray foam and general contractors and includes all types of airless sprayers, line stripers, pressure washers, spray foam rigs and other proportioning solutions. Essential Duties: Product Management Manage entire product life-cycle (concept to launch) Develop and analyze reports on product business performance and growth Create and manage product pricing strategy Forecast and monitor worldwide product demand, and work with manufacturing to execute Product Development Support multi- year product plan development through market research Champion new product development through engineering and manufacturing Develop and drive processes related to product line improvements, product line extensions, and new product development Develop worldwide product requirements for new product, including product costs and necessary justifications Identify product features that will result in superior customer value, technological advantages, or patent control Market Research Complete competitive market analysis and monitor activity Research and analyze customers and develop an understanding of competition, usage, and customer types Identify marketing trends and opportunities to increase market share and grow revenue Product Marketing Plan, coordinate and execute product marketing strategies Introduce new products including product training & promotion strategies and tactics to achieve new product revenue objectives Create sales support material for all products Other duties as assigned Education and Experience Requirements: Bachelor’s degree in Marketing, Business, or Technical field. Master’s degree desirable Technical aptitude for mechanical and electrical industrial products 5 years formal marketing or related experience International business experience preferred Highly organized, detailed oriented and process based approach to problem solving Ability to multi-task and manage multiple projects and deadlines simultaneously Ability to work hands-on with the equipment and the customer Demonstrated ability in product management, product planning, or program management Demonstrated ability to communicate effectively with all organizational levels. Demonstrated ability to effectively create, plan and implement programs with limited supervision Ability to successfully apply complete knowledge of fundamental concepts, practices, and procedures Possess effective written and verbal communication skills in order to successfully work with all organizational levels and relay information and provide supporting evident to sustain his/her point of view Bilingual (English and Spanish speaking) desirable Ability to travel up 30% #LI-AI1 Power to Be At Graco, the Power to Be means providing the support, resources and freedom to pave your own way. Bring your unique attributes to the table, along with a commitment to being your best self, and you can be a part of a culture that rewards effort, celebrates uniqueness, and gives you the tools you need to succeed and become your best, fullest self along the way. Our culture empowers employees to chart their own career path. Our managers provide support and opportunities while offering freedom for employees to find their own Power to Be. Whether you decide to move up within the same department or expand to another cross-functional group, you will gain the well-rounded experience to succeed on your own terms. Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more. Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify. Proven Quality. Leading Technology. Launch your career with Graco! Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. We employ approximately 3,700 people worldwide and serve thousands of customers in over 100 countries.