Paid Media Specialist

Stratasys is a world leader in 3D printing!

Stratasys is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world’s leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care.

The Paid Media Specialist isresponsible for planning, executing, and optimizing paid media campaigns across various channels to drive traffic, leads, and revenue in the Americas region. You will be expected to demonstrate a deep understanding of paid search, paid social, industry forums, YouTube, and other paid advertising platforms to ensure the highest level of performance.

What you will be doing:

• Campaign Strategy: Develop and execute comprehensive paid media strategies for the AMER region, including paid search, paid social, industry forums, YouTube, and more.
• Ad Creation and Optimization: Create, manage, and optimize ad campaigns across different platforms, ensuring they align with business objectives and target audiences.
• Keyword and Audience Research: Conduct research to identify relevant keywords, target audiences, and emerging trends to optimize campaign performance.
• Performance Analysis: Regularly monitor, analyze, and report on the performance of paid media campaigns using tools like Google Analytics and other relevant platforms.
• A/B Testing: Implement A/B tests to optimize ad creatives, landing pages, and other elements for continuous improvement.
• Market Research: Stay updated with industry trends, competitors, and market dynamics to adapt strategies as needed.
• Compliance: Ensure all campaigns comply with legal and industry regulations.
• Budget Management: Manage advertising budgets effectively, ensuring that spending is allocated efficiently across channels to achieve maximum ROI.

Must have for this role:

• Bachelor’s degree in marketing, Advertising, or a related field
• Proven experience in managing paid media campaigns, with a focus on paid search, paid social, industry forums, YouTube, and other platforms.
• Proficiency in tools such as Google Ads, Facebook Business Manager, LinkedIn Ads, and other relevant advertising platforms.
• .

Nice to have:

• Certification in Google Ads or other relevant

Travel required: None

What you will be part of:

• Company Overview -https://www.stratasys.com/en/about-us/history/
• Our Culture and Values -https://www.stratasys.com/en/about-us/culture/
• Our Sustainability “3D Printing a Better Tomorrow” -https://www.stratasys.com/en/about-us/sustainability/
• Our Locations -https://www.stratasys.com/en/contact-us/office-locations/
• Check out our Video - https://www.youtube.com/watch?v=6wmDfmt2bNI

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.