As Social Media Specialist, you are responsible for the creation of consistent and engaging video content across all U-Haul’s owned social media channels to increase product and services awareness and brand consistency.

Responsibilities

• Strategizing, developing, and editing content output on social media channels, aligned with overarching company goals (short-term and long-term).
• Develop creative and compelling content that aligns with the brand messaging and goals.
• Plan and write scripts for videos, ensuring a clear and engaging narrative that resonates with the target audience.
• Record high-quality videos using appropriate equipment and techniques. This may involve shooting on-location, at the center or dealers or in a studio.
• Edit content and videos to enhance visual appeal, coherence, and overall quality. This includes adding graphics, music, and special effects as needed.
• Implementing external content plans and editorial calendar to support engagement.
• Supporting content strategy on U-Haul Facebook, Instagram, TikTok, X, YouTube, and LinkedIn channels.
• Supporting existing programs and assisting in the development and implementation of new, innovative initiatives to drive conversions.
• Sourcing user-generated content (UGC) across all existing social media platforms for official U-Haul channels to repost.
• Tracking Reels, TikTok’s, YouTube, and Shorts metrics and success, produce AB tests, and suggestions for new video content based on data driven results.

Qualifications

• 1-3 years of professional experience in social media management, preferably in a similar industry/working for innovative brands with mass market appeal, or equivalent.
• Tailor content for specific social media platforms, considering each platform's requirements, algorithms, and audience preferences.
• Should have content video creation expertise on TikTok, X, Meta and YouTube.
• Basic understanding of design tools such as Adobe Photoshop, Illustrator, Premiere Pro, or equivalent to ensure visual appeal.
• Ability to strategize, develop, and edit engaging content that aligns with the U-Haul brand, specifically on platforms like TikTok, Instagram, Facebook, X, YouTube, Snapchat, and LinkedIn.
• Experience collaborating with copywriters, videographers, designers, and cross-functional teams to create visually appealing content.
• Ability to manage and track multiple ongoing projects simultaneously.
• A high degree of ownership and responsibility towards the brand’s voice and image.
• Excellent verbal and written communication skills with flexibility to adapt to fast-paced changes/dynamic work environment.
• Familiarity with U-Hauls products and services and brand image would be a plus.

U-Haul Offers:

• Full Medical Coverage
• Prescription plans
• Dental & Vision Plans
• Registered Dietitian Program
• Gym Reimbursement Program
• Weight Watchers
• Virtual Doctors’ Visits
• Career stability
• Opportunities for advancement
• Valuable on-the-job training
• Tuition reimbursement program
• Free online courses for personal and professional development at U-Haul University®
• Business travel insurance
• You Matter Employee Assistance Program
• Paid holidays, vacation, and sick days
• Employee Stock Ownership Plan (ESOP)
• 401(k) Savings Plan
• Life insurance
• Critical Illness/Group Accident
• 24-hour physician available for kids
• MetLaw Legal program
• MetLife auto and home insurance
• Mindset App Program
• Discounts on cell phone plans, hotels, and more
• LifeLock Identity Theft
• Savvy consumer wellness programs - from health care tips to financial wellness
• Dave Ramsey’s SmartDollar Program
• U-Haul Federal Credit Union