Why Planned Parenthood?
Working at Planned Parenthood Great Northwest, Hawai’i, Alaska, Indiana, Kentucky is more than a job. It provides the opportunity to contribute to our powerful mission and perform meaningful work.
In healthcare services, this means a commitment to providing the absolute best in patient care and education. Our exceptional health center staff drives our mission forward by upholding our acclaimed customer service & confidentiality standards, and working to create a safe, judgement-free space for anyone seeking Planned Parenthood services.
As an organization, we are focused on equity, diversity and inclusion. Specifically, we recognize that profound racism impacts the education, health and wellbeing of people in our communities and we are actively working to address all forms of oppression. We believe our employees should reflect the diversity of the populations we serve, including racial and ethnic diversity. People of color are strongly urged to apply.
About this position: VP of Marketing & Communications
You will work under the general supervision and direction of the CEAO / CEO, and work to develop and implement a strategic marketing and communications plan to promote and build awareness of PPGNHAIK’s healthcare, advocacy, and educational services, as well as PPAA’s political work in the communities we serve.
What you’ll be doing:
You will be responsible for the overall direction and strategy for three primary aspects of Planned Parenthood programs: marketing, brand awareness, and patient acquisition programs; integrated internal and external communications for both the 501(c)3 health care and education and the 501(c)4 advocacy and political organizations; and messaging and reputation management. Our VP of Marketing & Communications has responsibility for setting strategies that work in sync to advance our mission, expand our patient users, expand our base of community and philanthropic support, increase PPAA’s political profile, serve our advocacy and engagement goals, enhance our brand identity, and support the organization’s revenue and operational goals.
You will support department directors and teams by developing and executing specific marketing and communication plans. Monitoring competitors and other external factors to provide market intelligence. Utilize metrics to track market data and measure return on investment on marketing and communication strategies. You will also manage staff and vendors in the development and implementation of marketing and communications plans, which includes writing, editing, and producing content for a variety of mediums as well as overseeing brand identity across the affiliate. Assure a high profile and consistent brand identity while separating and maintaining compliance between separate 501(c)3 operational and 501(c)4 political visibility.
Marketing & Communications Strategy Leadership

• Creates the overall marketing strategy for attracting and retaining patients, working with clinical services leadership and strategy and business innovations officer.
• Determines needs/opportunities for patient recruitment in all markets within the affiliate service area.
• Develops and implements annual marketing plan focused on patient acquisition, brand building, and community visibility and trust.
• Assures marketing plan aligns with and leverages communications plans.
• Utilizes data, analytics, research, best practices, and results-driven strategies to support and inform marketing efforts; monitor and quickly and nimbly correct to assure success.
• Plans and works with patient services and other leaders to design and implement localized marketing efforts for each center or service including one-on-one contact with potential referral sources, health promotions, and incentive campaigns.
• Develops marketing materials, including digital, to support patient acquisition, ensuring message and image consistency with other agency outreach efforts.
• Develops and implements tracking system to monitor results of patient acquisition efforts and share this with executive team and affiliate leaders on a regular monthly basis.
• Develops the necessary infrastructure for rapid deployment of messaging and tactics to advance patient acquisition goals based on real-time developments in the marketplace and region.
• Assists with brand recovery, when necessary.
• Manages budget to maximize marketing resources and impact.

Communication and Brand Management:

• Creates a unified and strategic communication plan to advance the goals, brand, profile, and mission of PPGNHAIK and PPAA.
• Oversees and manages the director and staff in the development of internal and external communications, media, and strategies that foster positive public perception of Planned Parenthood and enhance our brand identity and reputation.
• Assures communications strategies are data driven to target targeting key stakeholders and constituencies.
• Maintains a consistent brand and leverage PPGNHAIK and PPAA together while assuring compliance and separation between 501(c)3 and 501(c)4 communications.
• Maintains contact with PP Federation of America and PP Action Fund to assure message consistency and to stay up to date on national issues and messaging arcs.
• Drives communications to elevate the visibility of the full breadth of our services, contribute to continuing positive interest in reproductive health services and specifically in this affiliate.
• Assures communications include the entire service region, including parts of the states in which we do not currently have health centers or other programs.
• Assures communications include the full scope of our services and mission, supporting goals for patient acquisition, fundraising, marketing, advocacy and more.
• Actively and constantly evolve our strategies to represent and speak to the rich diversity of our communities.
• Assures communications implement best in class, proven web and digital strategies that advance our communications strategies with key stakeholders and constituencies.
• Institutionalizes effective relationships with local and national media across varying platforms that are connected with the organization beyond individual staff relationships.
• Oversees the necessary infrastructure for rapid deployment of messaging and tactics to advance targeted communications goals based on real-time developments in the press, the legislature, the courts, or the political cycle.
• Closely manages any crisis communication plans if such a need arises.
• Works closely with the CEOs of the C3 and the C4, and other executive team members to develop internal processes that ensure a culture of open communication and collaboration in creating and executing upon developed strategies.
• Seeks out new and innovative ways to extend the reach of the organization to diverse communities.
• Provides leadership and partnership, as required, for external collaboration and partnerships, including identifying and establishing relationships with third-party validators.
• Supports and inform other departments’ continuing efforts to enhance relationships with providers, vendors, etc.
• Works in close partnership and collaboration with the Chief Development Officer and the Vice President of Policy and Strategies to ensure alignment and synergy between departments.

Affiliate wide expectations:

• Adheres to the PPGNHAIK code of conduct and all policies, procedures, and protocols.
• Demonstrates and maintains a high degree of professionalism.
• Takes action to support the affiliate’s commitment to equity, diversity, and inclusion.
• Supports and acts in accordance with the PPGNHAIK customer service standards.
• Values continuous learning and seek ongoing training and development.

Supervisory Responsibilities:

• This position directly supervises the Director of Communication and Director of Marketing.

Education:

• BA/BS in related field required.

Experience:

• Minimum of seven (7) years’ experience in marketing, communications, or a related field at a level that includes responsibility for strategic planning and development-with proven results.
• A minimum of five (5) years’ management experience.
• Bilingual English/Spanish desired.

License:
None required.
Certification:
None required.
Special Knowledge and Skills

• Effective team and budget management skills.
• Effective written and oral communications skills.
• Experience measuring marketing performance to budget goals.
• Solid media relations experience.
• Ability to partner with other departments and work collaboratively with all levels of the organization.
• Ability to complete multiple tasks and high volume of work on deadlines.
• Attention to details and ability to edit and proofread.
• Excellent time management and organizational skills.
• Professional attitude and appearance.
• Computer proficiency on Mac in Windows environment.

Compensation: PPGNHAIK's compensation philosophy is based on equity and transparency. Our offers are determined by both the candidate's directly applicable experience, internal equity within the pay grad and geographical differences. The pay range for this position is $117,769.00 to $258,311.00 annually.
Perks: As part of our total rewards package, we offer meaningful work, promotional opportunities, and competitive compensation. Our attractive benefits package includes medical, dental, and vision coverage for you and eligible dependents, life insurance, short- and long-term disability coverage. For additional information regarding compensation, pay scales, or total rewards, please reach out to hre.contacts@ppgnhaik.org
Proof of completed COVID-19 and Flu vaccination is required prior to starting employment with PPGNHAIK. If selected as the final candidate for this role, you will be required to provide proof of receiving both a current flu vaccination and two doses of the COVID vaccine. Please inform your Talent Acquisition Specialist if you will require an exemption/accommodation.
Next Steps: Please click apply now to submit an application and resume. Once your information has been reviewed by our recruitment team, we will reach out by telephone and email to schedule an interview for all qualified applicants. Please continue to check your spam folder for all email communications that may come from our organization.
Equal Employment Opportunity
PPGNHAIK is an equal-opportunity employer and seeks to recruit people of diverse backgrounds - and to support their retention and advancement within the organization. Justice is one of our core values, and we are committed to fostering a workplace culture inclusive of people with respect to their race, ethnicity, national origin, gender/gender identity, sexual orientation, socio-economic status, veteran status, marital status, age, disabilities, political affiliation, religious beliefs or any other characteristic. Our commitment to justice and diversity also means providing a work environment that is welcoming, respectful and engaging.
Racism deeply impacts the health and wellbeing of our communities, compounding existing disparities and creating intersectional barriers. We strive to name and address these barriers through community engagement and assessment, relevant and effective policy creation, and organizational accountability methods. We support initiatives that address all forms of oppression, however, maintaining an explicit focus on race is essential to advancing equity across our communities. Improving outcomes for people of color will improve outcomes for everyone.