Marketing Liaison

North Beach Rehabilitation Center is seeking a motivated and dedicated Marketing Liaison to join the team! 

Benefits:

North Beach Rehabilitation Center offers a comprehensive benefits package including medical, dental and vision benefits, 401k, paid vacation, holiday, and sick time off.

Position Overview:

The Marketing Liaison will lead and coordinate the referral process for the assigned market. She/he will conduct timely clinical and financial evaluations of patient referrals assessing the needs of patients and directing referrals to appropriate company facilities. Based on the needs assessments, the Marketing Liaison will develop solutions that meet identified needs, which will

Responsibilities of the Marketing Liaison:

• Develop partnerships with Administrators, Regional Business Development Directors, and SCCs to set expectations.
• Develop a positive working relationship with referral facility staff (Admissions, DON, etc.) to identify and support their needs.
• Generate referrals to selected facilities to support their census and quality mix goals.
• Assist in building a relationship with facility and referral sources.
• Conduct patient assessments in a timely manner after a referral is given by a hospital discharge planner, case manager, social worker, physician, or family member. Note: Timely refers to assessments complete with a goal of 30 minutes after referral. 
• Provide follow-up to Admission Directors on benefits verification and pre-certification process.
• Assist as needed with pre-admission care planning.
• Work with facility staff to understand census and quality mix goals and referral process expectations.
• Understand census, quality mix and bed management needs of all facilities in assigned market.
• Maintain CFM database as a sales management tool.
• Provide daily updates to the Admission & Marketing Directors regarding referral and admissions activities.
• Maintain a close working relationship with the Directors of Nursing and the Business Office Managers to ensure appropriate and efficient decisions about prospective admissions.
• Make admissions recommendations to facility management.

Requirements of the Marketing Liaison:

• Three (3) or more years of experience in long-term care or related industry.
• One (1) to two (2) years sales and/or marketing experience a plus and case management experience preferred.
• Must understand long-term care business, including census and quality mix goals and referral expectations.
• Effective verbal and written English communication skills.
• Demonstrated intermediate to advanced skills in Microsoft Word, Excel, Power Point and Outlook, Internet and Intranet navigation.
• Highest level of professionalism with the ability to maintain confidentiality.
• Ability to communicate at all levels of organization and work well within a team environment in support of company objectives.
• Customer service oriented with the ability to work well under pressure.