Excel, powerpoint and google analytics skills are need to haves. Nice to haves are listed below:

1. Monday.com (or similar project management platform)
2. Google AdWord/ Google Search Console
3. Social Media Management tools (Hootsuite, sprout social, or similar)

Job Summary

The Temporary position for Digital Marketing Manager will be responsible for all digital marketing functions within the organization. Lead paid brand performance advertising initiatives, work closely with the ecommerce team for overall marketing support, and manage social media, influencer, & SEO. Create a vision and media strategy to build brand awareness, drive new traffic, while balancing the image of the brand. This also includes content development, testing, and optimization. The ideal candidate will manage the execution of a national strategy and execute all initiatives.

Essential Responsibilities:

• Manage day to day efforts with the media and social media agency (include planning, KPI setting, reporting, billing, and RFP’s).
• Execute digital campaigns, monitor performance, optimize, and provide campaign results.
• Manage all social media channels: Calendar planning, day-to-day execution, and KPI setting.
• Execute marketing efforts on al social media platforms.
• Report & track social performance and provide weekly/monthly distribution. Provide executive summary.
• Management of social media tools; explore new social media tools, trends, and social listening.
• Define all elements of SEO (SEM, PPC, & organic) strategy and execution. Work with the media agency to optimize, leverage tools (SEM Rush) to advance results.
• Define contents/multimedia for digital channels: work with agency/creative team to develop & execute.
• Align with eCommerce for integration, planning, and providing overall marketing support.
• Work with eCommerce to understand retail.com requirements and provide digital content/marketing support.
• Research digital trends and Martech tools to advance digital capabilities.
• Develop scorecards and executive summaries to be distributed daily.

Qualifications:

• 4-year Undergraduate Degree
• 5 years of digital marketing and/or related experience
• Demonstrate ability to think strategically, research trends, and execute.
• Experience with digital campaigns, social media, influencers, and SEO
• Strong analytical skills and reporting metrics and performance.
• Strong written and oral communication skills
• Resilient, with a “can-do” attitude
• Ability to self-manage projects and thrive in a fast-paced environment.
• Advanced skills in PowerPoint and Excel