Job Code: 5729

Job Title: Marketing Specialist

Job Duration: 20 Moores Road, Malvern. PA,19355

Job Location: 6 Months Extension Potential to go perm, based on performance

Note: Position is hybrid - 2 days remote and 3 in office. In-office days are set as Tuesdays, Wednesdays, and Thursdays for team collaboration.

Pay Rate: $25/hr to $29/hr on W2

Qualifications:

The client is looking for someone a little more seasoned in their career (not a new grad). 

While we are looking for someone with a marketing background - the position carries several administrative tasks - so we need to make sure that submitted candidates understand that and are okay with that.

Those duties are not short-term - this role is projected to continue with administrative responsibilities -- such as coding invoices, reprinting orders, set up vendors in the accounting system.

There may be some creative projects such as helping to source vendors/giveaways.

Bachelor’s Degree

2-5 years of experience in sales, marketing, sales enablement, customer service, or equivalent

Fluent in MS Office Suite of programs; high proficiency in Excel

Excellent analytical skills and a knack for data analysis

Strong written and verbal communication skills

Strong prioritization, organization, and project management skills

Travel up to 15%

Bilingual in Spanish is a plus

Knowledge - Indicated the minimum level of formal education and work experience, which is required to carry out the responsibilities of this position. When considering the experience requirement assume that the education standard has been satisfied. Include any special knowledge, certification, or license, which is required.

Responsibilities: General Function

Reporting to the Senior Manager of Contractor Strategy and Channel Programs, the Marketing Specialist is responsible for working collaboratively to execute and help manage Residential Roofing and Siding contractor programs, focused on brand marketing plans for our Exterior Products Group.

The ideal candidate will be collaborative by nature and capable of engaging and leveraging functional counterparts and resources in content, creative, agency partners, and digital, as well as bringing their skills as a customer engagement/activation specialist to achieve targeted results.

Duties/Responsibilities

Collaborate with other internal teams (i.e. product and sales) to develop and monitor strategic marketing initiatives

Analyze and report on the performance and efficiency of campaigns

Conduct market research and analyze trends to identify new marketing opportunities

Assist in the development and creation of marketing materials, such as sales and product collateral, and ensure brand guidelines are met

Work with external agencies and vendors to execute marketing programs

Utilize analytical tools for campaign assessment, as well as tracking of metrics and key indicators for marketing effectiveness, and brand awareness/reputation

Utilize digital tools and platforms to maintain regular communication on progress, timelines, and deliverables to ensure stakeholder satisfaction throughout the planning and execution of projects

Provide support to specialty channel initiatives i.e. Storm, Hispanic Contractor Outreach, Credentialed Contractors, Channel Strategy, etc.

Invoice Processing and budget analysis for Contractor Programs and Sales Programs

Manage print production of Contractor Engagement literature pieces, which includes but is not limited to sending printers requests for quotes and submitting and maintaining printers’ Statements of Work (SOW).

Manage Contractor Engagement’s inventory of wearables and promotional items

Manager Contractor Engagement’s inventory of literature using both fulfillment houses (Archway and Halo) reporting systems

Manage Contractor Engagement’s collateral on Roofing Storehouse and Business Connections

Manage content on MyEDGE

Translations

Other duties as assigned by the Manager

Problem-Solving

Will use independent judgment to resolve customer problems.

Must discern when and what type of response/action is warranted to support sales efforts and in concert with group strategy, and regional, and territory management goals.