GENERAL STATEMENTThe 22 West Media Marketing Assistant focuses on marketing the company itself and providing a clear, unified direction for the brand image of the company.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Develops campaigns and strategies to increase 22 West Media’s community and campus presence.

2. Establishes marketing plan with the Social Media Assistant and communicates consistently to ensure cohesion including the upkeep of a content spreadsheet.

3. Collaborates with external vendors, Advertising Assistant and Outreach Assistant on promotions, events, marketing campaigns and specific design projects.

4. Integrates new technologies into the website and social media accounts.

5. Assists in answering or forwarding to management any web and social media site-related questions from users and maintains an active social media presence for 22 West Media.

6. Communicates with other personnel regarding technical requirements of website and upcoming projects or events related to website.

7. Works with the Distribution Assistant to get marketing materials out to the campus and community.

8. Analyzes traffic on website and social media accounts and recommends changes.

9. Provides a monthly report on the statistics of 22 West social media and website visits.

10. Provides technical support and participates in employee website and social media training.

11. Attends biweekly staff meetings and submits a written report following guidelines from the 22 West Media Student Leads.

12. Performs other duties as assigned.

MINIMUM QUALIFICATIONS

Education and Experience

Completion of one year of college; or three to six months marketing-related experience and / or training; or equivalent combination of education and experience.

Must be concurrently enrolled at CSULB in six or more undergraduate units (3 or more graduate units) with a cumulative GPA of 2.0 or higher.

Knowledge and Abilities

To perform this job successfully, an individual should have knowledge of Hootsuite Social Media Management Platform for Facebook, Instagram and Twitter as well as an understanding of how to write for SEO.

Must be able to tactfully interact with a diverse group of students and staff. Must have or show ability to readily acquire excellent customer service skills.

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations;
• ability to write reports, business correspondence, and procedure manuals; ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public;
• ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals;
• ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists;

ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Other Qualifications

Concurrent enrollment in six or more units at CSULB and meet University requirements for employment on campus.

Last updated : 2024-05-22