Job Description:

We are seeking a dynamic and experienced Customer Marketing Manager with 3-5 years of hands-on experience, particularly in HubSpot, community and reputation management, and customer journey optimization. The ideal candidate will play a pivotal role in our marketing team, focusing on strategies to engage and retain our existing customer base, enhance brand loyalty, and drive advocacy through effective utilization of HubSpot and other marketing tools.

Key Responsibilities:

• HubSpot Expertise: Serve as the primary expert in HubSpot platform functionalities, including but not limited to email marketing, automation, CRM management, analytics, and reporting. Leverage HubSpot to develop and execute targeted customer marketing campaigns aimed at driving retention, cross-selling, and upselling opportunities.
• Community and Reputation Management: Develop and nurture online communities surrounding our brand, products, and services among existing customers. Monitor and engage with community members across various platforms, fostering positive relationships and addressing concerns promptly. Implement strategies to enhance brand reputation and manage online reviews effectively to drive customer advocacy.
• Customer Journey Optimization: Analyze the end-to-end customer journey to identify pain points, opportunities for improvement, and areas for increased engagement among existing customers. Collaborate cross-functionally to develop and implement strategies to optimize the customer experience, driving satisfaction, loyalty, and advocacy.
• Content Development and Distribution: Work closely with the content team to develop compelling, relevant, and targeted content aimed at existing customers. Utilize HubSpot and other platforms to distribute content effectively across various channels, maximizing engagement and reinforcing brand loyalty.
• Data Analysis and Reporting: Utilize HubSpot analytics and other tools to track, measure, and report on the performance of customer marketing campaigns, community engagement efforts, and customer journey initiatives. Identify key insights and trends to inform future strategies and optimizations aimed at maximizing customer lifetime value.
• Cross-Functional Collaboration: Collaborate closely with internal teams, including customer support, product development, and sales, to ensure alignment and integration of customer marketing initiatives with overall business objectives. Act as a liaison between marketing and other departments to drive cohesive, cross-functional efforts focused on customer satisfaction and retention.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3-5 years of experience in marketing roles, with a focus on customer marketing, HubSpot platform management, community and reputation management, and customer journey optimization.
• Proficiency in HubSpot, including certifications or demonstrated expertise in various HubSpot tools and features.
• Strong understanding of online community dynamics and reputation management best practices.
• Proven track record of developing and executing successful customer marketing campaigns that drive engagement, retention, and advocacy.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization.
• Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Work Location: In person