The Marketing Specialist, Broadband, is responsible for assisting in the development, implementation, execution, and measurement of strategic marketing plans, as well as demonstrating a clear understanding of people and how to build awareness about Wesco’s products, services, and solutions to satisfy their needs.

The ideal candidate will be comfortable with day-to-day marketing activities as well as contributing and developing to long-term strategy while focusing on meeting deadlines and being responsive to changing business needs.

May coordinate involvement in conferences, exhibitions and marketing seminars.

Responsibilities :

Assist with marketing activities for assigned strategic business units or areas, including advertising, business development, market research, and social media.

Aid in tracking of associated marketing activities as well as implementation of marketing plans and ensure scheduled programs are completed on time.

• Focus on the US regional broadband market.
• Assist in the development of marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.
• Support Marketing Manager and marketing needs of field sales and supplier product groups at national, regional, and local levels.
• Liaison with Marketing Manager and best utilize and track co-op funding to drive business forward together with key suppliers.
• Coordinate with key contacts for implementation and communication of sales promotions and marketing programs and projects from concept development to finished product, including development of marketing collateral such as direct mailers, brochures, flyers, catalog pages, etc.
• Assist with development and manage tracking of lead-generation activities such as link building, directory listings, blog, social media, and online press release generation, as requested
• Assist with research and analysis activities such as web metrics / trend analysis and tracking, competitive web site / eCommerce monitoring, customer research, and competitor research.
• Manages department Compass intranet site.
• Support the specific sales and marketing needs of Wesco at a national, regional, and local level.
• Apply continuous improvement processes to continually identify and eliminate waste and inefficiencies.

Qualifications :

• Associate’s degree required. Bachelor’s degree in marketing or related field preferred.
• 1 to 3 years required, 5 years preferred of product or field marketing experience, preferably in Fortune 500 company.
• Marketing Implementation, including a working knowledge of multi channel marketing.
• Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, Powerpoint) CRM, Marketing Automation tool experience preferred.
• Highly organized and detail oriented, with a customer-centric focus and commitment to quality.
• Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the big picture.
• Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.
• Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.
• Able to manage conflict and ambiguous situations through excellent interpersonal skills and team orientation and the ability to make sound decisions based upon a mixture of analysis, wisdom and judgment.
• Able to utilitze effective time-management skills and work in a fast-paced dynamic environment
• Demonstrates high levels of integrity and ethics that allow for high levels of intra- and inter-departmental trust.
• Knowledge of industry, including suppliers, customers, competition, trends and advances in eCommerce and digital marketing, and WESCO’s business lines, strengths and challenges is preferred

Wesco International, Inc., including its subsidiaries and affiliates ( Wesco ) provides equal employment opportunities to all employees and applicants for employment.

Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

US applicants only, we are an Equal Opportunity and Affirmative Action Employer.

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Last updated : 2024-05-19