3 Jobs in Dublin, CA
ZEISS Group is Hiring a Content marketing specialist Near Dublin, CA
- Develop global B2B communication concepts for products and solutions in the area of Glaucoma and Retina diagnostics, in close collaboration with Strategic Marketing and further internal stakeholders.
- Define global communication approaches and messaging based on customer insights and competitive monitoring and validate with our target group of ophthalmologists.
- Set up and roll out of global multichannel lead generation and traffic gen campaigns with focus on digital (website, email automatization, social media) including concept and execution of campaign assets and clinical content collaterals.
- Develop and execute product websites including SEO and SEA concept.
- Project management and end-to-end management of internal approval processes.
- Closely monitor the success of the activities, defining KPIs and setting up corresponding dashboards.
- Work closely together with internal stakeholder teams like Strategic Marketing, Product Management, Professional Education, Brand guideline team.
- Brief and supervise external partners (creative agencies, media agencies, production companies), negotiate competitive project bids and manage budget and timelines.
- Inform and align with local counterparts in the countries on campaign activities, support localization and identify potential needs for modification of material.
- Bachelor’s degree in business, Marketing, Journalism, Communication or Media science or similar education.
- Solid understanding in Communication strategies, Customer insights, Marketing automation, Website performance, Analytics tools, SEO and social media.
- Excellent written and verbal communication skills.
- Result driven with strong project management skills and able to multi-task under pressure.
- Team player with strong networking skills and the ability to manage up and across organization.
- Experienced to work in a global environment.
The hourly pay range for this position is $38.00 -$47.00.
The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity / specialization / scarcity of talent.
This position is also eligible for a performance bonus.
ZEISS also offers robust benefits, including medical plans, retirement savings plan and paid time-off.
Your ZEISS Recruiting Team :
Jo Anne Mittelman
Last updated : 2024-05-03
Job Summary
Full Time
Durable Manufacturing
$79k-100k (estimate)
04/25/2024
06/21/2024
zeiss.com
WHITE PLAINS, NY
7,500 - 15,000
1969
DR MICHAEL KASCHKE
$50M - $200M
Durable Manufacturing
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About ZEISS Group
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 6.3 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2020). For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology sol ...
utions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars. With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. With over 32,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG. Data privacy: www.zeiss.com/data-protection Imprint: http://zeiss.com/publisher This is ZEISS's official LinkedIn account. It follows the ZEISS Netiquette: www.zeiss.com/netiquette
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The job skills required for Content marketing specialist include B2B, Project Management, Collaboration, Networking, Marketing Automation, Verbal Communication, etc. Having related job skills and expertise will give you an advantage when applying to be a Content marketing specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Content marketing specialist. Select any job title you are interested in and start to search job requirements.
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