33 Jobs in Deerfield, IL
84.51° is Hiring a Media Account Executive Near Deerfield, IL
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
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Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.
The Media Account Executive - Kroger Precision Marketing will be responsible for delivering against revenue targets by increasing engagement with established advertiser accounts. Serving as the quarterback of the client portfolio, you’ll set the sales strategy for success. Relationships are key, both strengthening the connection with existing client contacts and establishing net new stakeholders to unlock different budget sources. You’ll own the selling cycle, developing strategic proposals – requested and proactive – that showcase the KPM difference, highlight our robust first-party data and align recommended tactics to client objectives. Post-sale, it’s all about a positive client experience and you’ll work with cross-functional teams to ensure successful campaign execution and deliver post campaign measurement.
Responsibilities
- Delivering against established sales targets for a portfolio of CPG clients
- Owns the selling cycle including working with different CPG client teams that own advertising and marketing budgets (Kroger shopper teams, brand teams, ecommerce teams, agencies).
- Understand client merchandising, ecommerce and marketing priorities; establish Kroger Precision Marketing as a key driver of success against client business goals
- Maintaining established client relationships, creating trust & driving value while also identifying & establishing net new client contacts to tap into different budgets
- Developing data-driven proactive and requested sales pitches that compel client investment and align the Kroger Precision Marketing suite of solutions to achieve the CPG objectives
- Developing campaign proposals, terms, deliverables and ensuring all campaigns are meeting all deadlines throughout the sales to market execution cycle
- Build out and manage a sales pipeline, keeping customer relationship management system inputs accurate and owning the business forecast across your accounts
- Partnering with internal teams to ensure flawless execution of media campaigns post sale including owning key portions of campaign setup (e.g. intake, targeting)
- Bachelors' degree B.A. / B.S or equivalent work experience.
- 3 years client facing sales experience within Digital media and advertising
- Experience in brand media and / or shopper marketing
- Hands on experience with proposal creation and execution
- Knowledge of the suite of Kroger Precision Marketing inventory and differentiation in the marketplace
- Client leadership skills; ability to develop relationships and influence
- Analytical acumen to make decisions; understand and optimize media campaigns
- Interpersonal skills and ability to internally partner on behalf of the client
- Effective and proactive project management skills
- Demonstrated ability to build and maximize relationships with both internal and external partners
- Understanding of digital and social platforms as well as their use in marketing
- Strong communication, presentation and interpersonal skills
- Demonstrated ability to share actionable recommendations in a concise and persuasive manner.
Job Summary
Full Time
Business Services
$73k-97k (estimate)
06/02/2024
06/27/2024
8451.com
CINCINNATI, OH
500 - 1,000
2015
Private
SIMON HAY
$50M - $200M
Business Services
Related Companies
About 84.51°
84.51 is a management consulting firm that provides predictive analytics, media optimization and marketing services for enterprises.
The job skills required for Media Account Executive include Advertising, Leadership, Insight, Client Relationship, etc. Having related job skills and expertise will give you an advantage when applying to be a Media Account Executive. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Media Account Executive. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Media Account Executive positions, which can be used as a reference in future career path planning. As a Media Account Executive, it can be promoted into senior positions as an Account Executive, Sr. - Advertising that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Media Account Executive. You can explore the career advancement for a Media Account Executive below and select your interested title to get hiring information.
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