JOB PURPOSE Closely work with BU marketing team on annual digital marketing planning and innovation omni-channel solutions including but not limited to campaigns, content and remote detailing ; Works with the team to identify digital and innovative channel opportunities to improve the experience for our customers and produce more contents to improve market voice, i.e., emails, WeChat articles, content pages, posters, Provide in-depth customer engagement data insights and recommendations to improve commercial effectiveness and marketing execution Strong connection and collaboration with digital marketing ecosystem partners to introduce the best and innovative solutions into AZ business with impact DUTIES & RESPONSIBILITES Digital Marketing Business Partner Strong understanding of business needs and able to translate into comprehensive and innovative omnichannel HCP engagement plans with execution support Communication & influence with business stakeholders (MD/FH) and elevate capabilities with BU team provide richer HCP experience, elevate activate rate of interactions and affinity, and encourage high quality UGC (user generated content) Insightful customers’ analytics with engagement improvement plans COMPETENCIES Good interpersonal and communication skills. Sharp market insight, strong responsibility and positive attitude. Customer focused Decision Making Skill Influencing Skill Cross Functional Teamwork Date Posted 27-2月-2024 Closing Date AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements. AstraZeneca is a global, science-led, patient-focused biopharmaceutical company. We focus on discovering, developing and commercialising prescription medicines for some of the world’s most serious diseases. But we are more than one of the world’s leading pharmaceutical companies. At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit. To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges. There is no better place to make a difference in medicine, patients, and society. An inclusive culture where you will connect different thinking to generate new and valuable opportunities. Where you will find a commitment to lifelong learning, growth and development for all. Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients. Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking. We’re curious about science and the advancement of knowledge. We find creative ways to approach new challenges. We’re driven to make the right choices and be accountable for our actions. As an organisation centred around what makes us human, we put a big focus on people. Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab. Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential. Here, you’ll do work that has the potential to change your life and improve countless others. And, together with your team, you’ll shape a culture that unites and inspires us every day. This is your life at AstraZeneca.