About this role: Wells Fargo is seeking a Campaign Manager (Senior Marketing Consultant) within our Consumer, Small and Business Banking organization. In this role, you will: Develop and implement complex, highly visible Brand and Advertising campaigns across owned and paid channels. Implement marketing initiatives designed to acquire and deepen customer relationships and drive balance growth, on-time and on-strategy while adhering to channel governance and best practices and assessing cross-channel impacts Utilize strong analytical skills to assess individual campaign effectiveness and, when necessary, adjust creative and channel strategies to improve customer engagement and conversion Ability to navigate and flawlessly deliver within existing campaign execution processes while identifying opportunities to increase efficiency, reduce operational risks, and increase speed-to-market Lead all submissions for operational workflows and processes adhering to Marketing campaign management requirements. Manage approvals for all internal legal and compliance requirements with keen attention to detail Responsible for documenting readiness prior to launch and monitoring campaigns in production. Ensuring creative elements are thoroughly tested for best practices, accuracy, proper functionality, and required tracking Manage vendor asset delivery and processes to record creative accuracy pre- and post-launch Required Qualifications: 4 years of Marketing, E-business, Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education Desired Qualifications: 3 years of marketing / campaign execution experience Familiarity with various marketing technologies (e.g., Aprimo, IBM Campaign Management Tool, SalesForce) Experience taking conceptual ideas or problems and turning that into well defined campaign strategies Experience in on-us and digital channels, including social, websites, email, ATM, wf.com Experience working with cross-functional teams, including external vendors Strong collaboration and partnering skills across various levels of the organization Ability to prioritize work, meet deadlines, achieve goals, and work under pressure in a dynamic and complex environment Location: 401 S Tryon St Charlotte, NC 28202 Posting End Date: 6 Jun 2024 *Job posting may come down early due to volume of applicants. We Value Diversity At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements. Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process. Applicants with Disabilities To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo. Drug and Alcohol Policy Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more. Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $1.9 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 47 on Fortune’s 2023 rankings of America’s largest corporations. In the communities we serve, the company focuses its social impact on building a sustainable, inclusive future for all by supporting housing affordability, small business growth, financial health, and a low-carbon economy News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories. Additional information may be found at www.wellsfargo.com LinkedIn: https://www.linkedin.com/company/wellsfargo For questions on how to search and apply, visit our frequently asked questions.