JOB SUMMARY

The Marketing Director is responsible for promoting sales and creating a positive identity for the company through promotional material, marketing events, and in-person visits. The Community Relations and Marketing Director is responsible for increasing care hours, developing a profitable referral source pipeline, and gaining market share. The core competencies for a Community Relations and Marketing Director are: Verbal Communication, Creativity, Organization, Listening, Likeability, Tenacity, and Energy.

ESSENTIAL FUNCTIONS

VERBAL COMMUNICATION

• Communicates effectively 1:1 and in group settings.
• Easily articulates company vision and standards.
• Keeps team and referral sources informed.
• Communicates information on market share strategy to team.

CREATIVITY

• Generates new solutions to problems or suggests innovative improvements to current processes.
• Creates promotional material as needed.
• Investigates competitive landscape and identifies opportunities to gain market share.

ORGANIZATION

• Pre-plans weekly sales activities.
• Categorizes referral sources by profitability.
• Maintains up-to-date competitive file on charges and pay rates.
• Maintains all sales activity.
• Maximizes efficiency and cost effectiveness in daily activities.

LISTENING

• Tunes in to the opinions, feelings, needs of people.
• Understands impact of one’s behavior on others and is patient and empathetic.
• Lets others speak and actively listens to address specific needs.

LIKEABILITY

• Builds and maintains trusting relationships with all stakeholders.
• Builds referral pipeline by nurturing genuine relationships.
• Exhibits friendliness, sense of humor, genuineness, and caring attitude.
• Even when frustrated, treats people with respect.

TENACITY

• Is energized by developing and meeting annual sales goals.
• Establishes new sales opportunities.
• Passionately strives to achieve positive results.
• Conveys strong need to win.
• Has a reputation for not giving up.
• Leverages competitive environment to gain market share.

ENERGY

• Presents ideas and data, which outlines new service opportunities and sales potential.
• Represents agency in community.
• Exhibits enthusiasm, charisma, excitement, and positive “can do” attitude.
• Participates in educational opportunities in health care.

INSPIRATIONAL/INFLUENTIAL

• Coordinates sales activity with all office staff to ensure appropriate follow-up.
• Is highly knowledgeable in the agency service lines, service fees and client base.
• Proposes services and institutes contractual agreements with clients.

EDUCATION / SKILLS / ABILITIES / AVAILABILITY

• High School graduate and five years of business experience, specifically in a sale or marketing role.

• Basic office and computer skills and organizational abilities. Excellent interpersonal relations abilities. Excellent telephone skills.
• Knowledge of common medical terminology.

• Able to work independently, demonstrating sound judgment.

• Read, write, speak, and understand English as needed for the job.

• Be available as required for on-call duty outside of normal office hours.

WORKING ENVIRONMENT

• Works primarily out of the local office.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees.

Each Right at Home office and business is independently owned and operated under a franchise agreement with Right at Home, LLC. Right at Home, LLC is not the employer or joint employer of the employees of any of its franchised offices.

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Work Location: In person