Company: Stronghouse
Job title: Content Marketing Strategist 
Position type: Full-time
Location: Remote
Salary range: $80,000- $120,000

Stronghouse is a leading roofing company operating six regional brands across the United States. With a strong focus on quality, innovation, and customer satisfaction, our brands have established themselves as a trusted name in the industry. As we continue to grow and expand our reach, we are seeking a talented Content Marketing Strategist to join our marketing team. 

The Content Marketing Strategist will play a crucial role in shaping and executing our content strategy across various platforms. Reporting directly to the Chief Marketing Officer, this individual will be responsible for creating engaging and informative content that resonates with our target audience, drives traffic, and ultimately converts leads into customers. 

Role accountabilities:

Content Strategy Development:

• Develop and implement a comprehensive website and content strategy aligned with the company's goals and brand voice. 
• Conduct research to understand our target audience, industry trends, and competitive landscape to inform content decisions. 
• Identify opportunities for content optimization and expansion to increase brand visibility and drive engagement.

Content Creation and Management: 

• Create a repository of high-quality content for the company's blog, website, and social media channels, ensuring consistency in messaging and brand voice. 
• Oversee the creation of compelling ad copy, email campaigns, and product descriptions that effectively communicate our value proposition and drive conversions. 
• Collaborate with internal teams, including marketing, sales, and delivery, to gather information and insights for content creation. 

Content Distribution and Promotion: 

• Working collaboratively with the multichannel and digital marketing function, develop strategies to maximize the reach and impact of our content through SEO, social media, email marketing, and other distribution channels. 
• Monitor content performance metrics and use data-driven insights to optimize content distribution and promotion efforts. 
• Stay updated on industry best practices and emerging trends in content marketing to continuously improve our approach. 

Brand Alignment and Consistency: 

• Ensure that all content produced aligns with our brand guidelines, values, and messaging across all regional brands. 
• Maintain consistency in tone, style, and messaging to reinforce our brand identity and strengthen brand recognition. 

Multi-Channel Campaign Development: 

• Create and oversee consistent, multi-channel marketing campaigns spanning both digital and traditional direct marketing channels. 
• Develop integrated campaign strategies that leverage a combination of online and offline tactics to reach our target audience effectively. 
• Collaborate with cross-functional teams to align campaign messaging, creative assets, and promotional activities across all channels. 

Digital Marketing Campaigns: 

• Work collaboratively with agencies, and media teams to develop digital marketing campaigns across various channels, including social media, email, display advertising, and search engine marketing (SEM). 
• Work closely with the digital marketing team to optimize campaign performance, analyze results, and implement improvements based on data-driven insights. 
• Monitor campaign metrics and KPIs to track performance and ROI, adjusting strategies as needed to achieve campaign objectives. 

Traditional Direct Marketing: 

• Plan and execute traditional direct marketing campaigns, such as direct mail, print advertising, and outdoor advertising, in alignment with overall marketing objectives. 
• Collaborate with external agencies and vendors to create impactful print materials and ensure brand consistency across all offline marketing channels. 
• Measure and evaluate the effectiveness of traditional direct marketing campaigns, identifying opportunities for optimization and cost-efficiency. 

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Proven experience (5 years) in developing and overseeing multi-channel marketing campaigns, including both digital and traditional direct marketing channels
• Proven experience in content strategy, creation, and management, preferably in a similar exteriors industry (roofing, siding, windows)
• Exceptional writing and editing skills, with the ability to craft clear, compelling, and engaging content for diverse audiences
• Strong understanding of SEO best practices, content distribution strategies, and digital marketing tactics
• Strong understanding of digital marketing principles and techniques, including email marketing, social media advertising, and PPC campaigns
• Familiarity with traditional direct marketing methods, such as direct mail, print advertising, and outdoor advertising
• Ability to develop cohesive campaign strategies that integrate online and offline marketing channels for maximum impact
• Experience with content management systems (CMS) and analytics tools
• Creative thinker with a strategic mindset and a passion for storytelling
• Excellent project management and multitasking abilities, with a keen attention to detail
• Ability to work effectively both independently and collaboratively in a fast-paced environment
• Experience working with cross-functional teams and external partners to coordinate campaign execution and ensure brand consistency
• Analytical mindset with the ability to interpret campaign data and metrics to measure performance and optimize strategies
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with team members at all levels of the organization

Note: Interested in this role but it’s not quite the right match? Applicants who meet some but not all or exceed the above criteria are still encouraged to apply! At Brightmode we recognize that our clients are the most successful when they have fresh perspectives at the table. We’re eager to hear from candidates with diverse backgrounds and are passionate about learning and growing in their next role.

#LI-DK1